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Google offers end number of free tools which are convenient to use and accessible from a single login and remains the top priority of marketers. The platform is expanding continuously to enhance the experience and keeps on bringing new benefits for advertisers.

All the digital marketers should have these 10 free to use tools from Google to maximize the success rate of their online marketing campaigns.

1) Google Trends

It provides users with adequate information on trending topics around the globe and works as an insightful tool for competitor analysis. This lets you see how often exact subjects, phrases and keywords have been searched for over a specific period of time and helps in evaluating the popularity of terms and suggests new blog topic ideas. This benefits the marketers in finding the right insights to plan a digital platform promotion on popular searches.

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Steps to use:
  • Navigate to Google Trends.
  • Enter the topics in the search box.
  • Enter your email id for availing the subscription.
  • Get the trending stories in your inbox.

2) Google Analytics

It has both free and premium web analytic tools. It lets you keep track of detailed visitor metrics, for example visitors’ behavior, traffic sources, conversions, demographics and sales. And, gives you access to astounding amount of information about your website visitors.

Google tracking code allows digital marketers to do following:

  • To measure SEO.
  • To track organic, referral and direct traffic.
  • To sync Google AdWords with Google Analytics.
  • To see what’s working and what’s not.
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Steps to use:
  • Go to the Google Analytics Assistant Tab.
  • Check the automated insights.
  • Tap on the insight for the details.

3) Google Alerts

This is the tool which helps you to stay at the top of the game with breaking news and latest information related to your industry or business. It sends you emails and notifications whenever finds some new results. This is very essential for a marketer to understand the competition in the market and it helps you do so keeping you updated with all the current happenings.

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Steps to use:
  • Enter a search query in the search box.
  • Number of results will appear.
  • With an option to receive daily in the inbox.
  • To receive notifications, avail the subscription.

4) Google Webmaster Tools

This is a primary tool to communicate with webmaster which provides you an in-depth view of what’s going on with your website. It helps you in taking the right decisions to optimize your website  and also keeps you updated with the red flags that could prevent your site from getting the search results. You can become able to understand visitors’ behavioral pattern. With the use of this tool.

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Steps to use:
  • If you already have an account on Google Analytics then it will just verify your site before giving you the access to use it.
  • Verify your account.
  • Login and start exploring.

5) Google URL Shortener

This tool was known as goo.gl. in earlier times, and was used to pass the links internally to other Google sites but later on its function got expanded to include external links as well. When you enter a long URL (Universal Resource Locator), it lets you create a shortened version of the same. You can also create a dashboard of URLs and remain aware with your existing links and avoid duplicity. 

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Steps to use:
  • Log in to your Google Account.
  • Navigate to goo.gl.
  • Enter the long URL.
  • Click on the Shorten button.
  • Copy and paste it.

6) Google AdSense

It lets you create additional money from your website especially from the content driven sites. With the help of this tool, advertisers compete for a spot and the one with highest bid and quality ads gets the first place. These ads are often displayed above the organic results and along the right side of the page.

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Steps to use:
  • Go to Google AdSense and apply.
  • Simply copy and paste the HTML code to the pages you would like to show the ads.
  • You can display the text or image ads or a combination of both these ads.
  • And lets you run the advertisement both in horizontal and vertical format.

7) Google Voice

This tool lets you direct the calls to your chosen device with just one number. It allows users to send voicemails, text and voice messages and use call forwarding. Only a single Google forwarding number is provided to all of the user’s phones. And has an ability to track the performance of a phone number placed on your webpage.

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Steps to use:
  • Open the Google Voice Box.
  • Click on the ‘call’ present at the top left.
  • Type a number or name from your contact list in the box.
  • From the dropdowns, select a ‘phone to call with’.
  • If you wish that it should remember your choice, then you can tap on ‘Remember my choice’.
  • Click on the ‘Connect’.

8) Google Keyword Planner

It is somewhat like a workshop to build new search network campaigns or expand the existing ones. With the help of this tool, you can track the historical performance of particular keywords along with the forecast so that you can decide bids and budgets. And, in addition it is used for discovering new keyword ideas for your website’s SEO strategy.

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Steps to use:
  • Having a Google AdWords Account is must.
  • Once you have an account, you can start using Keyword Planner Tool.
  • Enter your target keyword to begin the search.
  • Let’s you add filters to your target keyword search like location.

9) Google Books

It is a Google tool which searches the full text of books that have been scanned. There are many popular books available with Google Books and with the help you can search the most comprehensive index of full-text books. 

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Steps to use:
  • Go to Google Books.
  • Type the name of the book in the search box.
  • Then click on Search books.
  • For filter search, go to Advanced Search.
  • Then simply tap on the book you want to read.

10) Google Structured Data Testing Tool

It generates a preview for the structured data, Google can extract from the webpage you are testing. Moreover, it helps the digital marketers to discover if the author and publisher markup is verified on a webpage or not. This suggests examples for different types of schemas which is a great source for the marketers who are new to microdata.

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Steps to use:
  • Navigate to the Structured Data Testing Tool.
  • In the ‘Code Snippet’ tab of the dialog box, copy and paste your markup.
  • Click on the ‘Run Test’ button.
  • The markups from that page are loaded displaying the URL you typed on the top.
  • Address the errors and warnings and make customizations.

These days’ online marketers have access to more tools than before. If you wish to grow your brand and reach your goals then you must add these Google tools into your Toolbox.

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

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