- 55% of 12+ age are aware of the term ‘podcasting.’
- 36% have listened to or watched a podcast at least once.
- 56% of podcast fans are men, and 44% are women.
- 15% of marketers plan to add podcasting to their marketing efforts in the next 12 months.
- Podcast listening grew 23% between 2015 and 2016.
- 64% of podcasts are listened to on a smartphone or tablet.
- Weekly podcast listeners consume five shows per week on average.
- 21% have listened to a podcast in the previous month; 13% have listened in the previous week.
- 53% of podcast consumers listen to podcasts most often at home.
- 4 hours & 10 minutes is the average time spent listening to podcasts each week.