A social media audit lets you know which way your efforts are going.
You come to know about various aspects like circulation, deficiencies and activity levels of the social media efforts of your accounts.
As such, you should conduct social media audit at regular intervals with the help of following steps-
1) Schedule Your Social Media Audit
To start your audit after finding a reason to do, you should schedule a social media audit for your brand twice a year.
The audit gets you to make a competent and actionable update to a social media strategy.
2) Add PR, SEO & PPC to Your Audit
Undoubtedly social media is a strong pillar for enhancing the reputation of your brand.
But, a strong pillar also needs support and for social media audit, public relations, SEO and PPC are those.
These activities add depth, optimization and important content to your social media plan.
3) Adopt a Definite Procedure
Don’t plan randomly, rather sit and think about your plans and strategies you’re going to make.
A definite procedure and a method for a social media audit give you the opportunity to look for success and efficiencies.
Whether you’re using Excel or a platform like Sprout Social, your consistent methods are keys to success.
4) Makes Catchy Headlines
You may have different types of competitors. Some may be unbeatable and some beatable.
Then, you need to write the headline for what each competitor’s strategy appears to be.
Then, we calculate further steps to be taken in order to take the branding to the next level.
Headlines of a social media audit can be calculated on the basis of quantitative and qualitative factors-
Quantitative factors include competitors, engagement, native channels and paid channels.
Qualitative factors include content and paid social engagement.
5) Assess Your Website & Blog
Check the relevant website and blog pages to check for social media factors including:
Assessment of blog and website is also necessary when you’re going for a social media audit.
Consider the following factors for the assessment-
- Meta titles and descriptions.
- Content performance.
6) Review Various Social Media Channels
The following checklist will certainly help you for social media platform review-
- Page/profile optimization.
- Cover and profile image use.
- Video optimization (i.e. playlists, featured, etc.).
- Content types.
- Live video use.
- Chatbots and messenger use and strategy.
7) Compare Your Profile against Competitors
It would be imperative to compare your brand with more than one competitor.
Note following things-
- Publishing trends compared to competitors.
- Content types.
8) Assess Content Distribution & Publishing Scores
Now, you’ve to assess your social media distribution and publishing scores.
You may be doing enough, but not getting desired results in terms of exposure or reach.
Go through the content channels and ensure these channels are lined up to your audience-
Take some more distributions in the consideration such as
- Press releases.
- Guest posts.
Content distribution critically optimizes social media success. You would find many brands keep publishing regular content pieces.
It would be better to rinse and repeat when it comes to content distribution on social media. It’s social PR secret.
10) Use Visuals
Social media and visuals are a great combination. Currently, social media visual trend mix has all of the following –
- Live video.
- Vertical video.
- Augmented reality content.
- Filtered images.
If you’re looking for social media success, get to know current social media trends that are working.
A comparison of your brand’s and current trends will help you assess which trends should be used from the next time.
A visual facelift is always necessary to speed the requirements expected by your audience.
Adopt new trends and compare your visuals with this checklist-
- Web/blog visuals
10) Be Honest with Tracking
Be honest with your social media audit efforts.
You would know that social media has immense fluffy metrics such as likes and comments. These metrics don’t provide meaningful insights.
If you really want a true social media audit, use UTM codes, Google Analytics or similar analytical tool as well as create unique promo code.
Social media audit helps you get a better picture to assess and plan your social media success.
But, like everything, social media audit also has some secrets which you must know.
Above mentioned are the 10 suggestions that will help you achieve your social media success.
Learn from real practitioners not just trainers.