The success of mobiles is no more hidden and also, its contribution to the mobile business method.
Google to emphasize this point has already brought a mobile-first index.
It is obvious that mobile SEO needs your time investment to see more growth.
When it comes to optimizing mobile-landing pages, users’ behaviors across multiple devices need to be evaluated precisely.
When your goal is optimizing your mobile landing pages, there are various things that play their essential roles-
1) Talk Accurately & Precisely
To grab consumers’ attention, there is limited time to become noticeable. So, it’s quite important to display a message with all the relevancies in a fastidious way.
The concern grows more with mobile as the size of the device is limited.
If you’re able to display the right and direct message to them, they will move quickly to your product or service.
You need to make sure that you are sending the most important information prioritized to visitor’s search relevancy.
2) Length & Placement of Content is Crucial
When you are targeting your mobile customers, you need to understand there are few things that can stop your campaign against growing.
- First is mobile screen size.
- Second is the placement of your content.
- Third is the length of your content.
Now, you have to write an ad that fits the size of your visitor’s mobile. You also need to secure the placing of your content and whether it’s completely readable and understandable or not. The length of the ad should not exceed a certain length so that, your audiences didn’t get bored in reading the content.
Navigation is also a crucial aspect for optimizing mobile-landing pages.
Suppose, you came with a brilliant ad that has no loopholes, but your target consumers are not able to scroll it.
Your ad will become useless.
And if you have provided a user-friendly navigation, your consumers will not only go through that ad but also other information.
Thus, there are more chances of turning a prospect into a lead.
Also, impaired navigation has chances of high bouncing rate. Aspects of homepage link and other important buttons should be easily viewable and accessible. Also remember, if you want your targeted audience to take certain actions, you should limit the number of navigation options.
4) Make a Landing Page Working Across Multiple Devices
Another important aspect of mobile landing page optimization is the creation of a landing page that works on all sorts of mobile devices, like Apple, Android, and Windows.
This is why one needs to have a responsive website that shows a web page across all devices.
5) Which Size of Content you’re providing?
Are your ads getting trouble for your audiences to read on yours?
Talk point to point in your ad or your web content as well as make the pixel visible for the audiences.
Your audiences will never like to zoom or scroll your content.
So come with an idea that suits the readability of your consumers.
6) Look & Feel of Landing Page
Is your landing page attractive and engaging?
If not, you’d be lacking the attention of your targeted audiences.
Thus, a proper look and feel of the landing page can bring your dream come true.
This feature is quite important for mobile as the scope of viewability is constraint compared to desktop.
7) Quick Page Loading Time
For mobile landing page optimization, if you’re not considering the page loading time, it could be lethal for your business goals.
Provide landing pages that open quickly. This will increase their interest in your website and product or service whichever you’re selling.
Images reduce the loading time of a website, so whenever you’re creating a website, take care of your image size.
8) Use Geo-Targeting Feature
A user’s location can be determined within a range of about 5-20 miles thanks to GPS on smartphone devices.
Since the GPS has arrived, the mobiles have been able to track the location.
This has given a new ray of hope to Geo-targeting features. In this process, a user’s location can be identified including the country, region and ZIP code with the help of IP address.
9) Use Perfect CTAs
CTAs or Call-to-Action buttons are always important for mobile landing page optimization. It purposely directs audiences for a specific action on the page.
But, you also need to ensure that the CTA is visible and easy to understand. Therefore, you need to use compelling graphics and perfect layout of the CTA button.
10) Use A/B Testing
A/B tests are quite useful practice and important here due to extra size constraints of mobile; therefore they can be greatly helpful for such goals.
The way to know if any of the above tips are effective is to test them.
If you want to validate or test the quality of your landing page, nothing would be better than A/B testing. You can take this test in many ways.
When the mobile promotion is considered, there is less space and less time to grab the attention of users.
These above-mentioned ways can help you in better optimization of your mobile landing pages.
Learn from real practitioners not just trainers.