The most imperative part of advertising is to know your audience and enthrall them with your well-written storytelling.
And, as the year end has arrived, we have brought here a few chosen campaigns embracing superb storytelling. Here is the 2017 most watched YouTube Ads list and you’ll recognize many of the spots as these were magnificent hit amongst the viewers.
The list of all the 10 spots along with their global view counts for the year 2017:
1) Samsung India Service (SVC) – We’ll take care of you, wherever you are. #SamsungService
The #SamsungService campaign film – ‘We’ll Take Care of You, Wherever You Are’ – showcases Samsung’s initiative of taking customer service to the doorsteps of consumers in the hinterlands of the country.
It went viral when it was launched on December 30, 2016, getting nearly 20 million hits on YouTube in the first week itself. And, then, a month and a half later, the film became the highest-viewed advertising video in the Consumer Electronics and Smartphones category worldwide and the highest-viewed advertising video on YouTube across all categories in India.
The film has so far garnered more than 150.3M global view counts on YouTube.
2) Clash Royale: The Last Second (Official Commercial)
Clash Royale is a freemium mobile strategy video game developed and published by Supercell. The game combines elements from collectible card games, tower defense, and multiplayer online battle arena. Starring the Royales, your favorite Clash of Clans characters and much, much more. This is an awesome commercial leading the mobile video gaming company, own a place in 2017 ad leaderboard.
3) Ping Pong Trick Shots 3 | Dude Perfect (sponsored by Oreo)
Oreo’s “Ping Pong Trick Shots 3 | Dude Perfect” was published on April 3, 2017 and led the list of top YouTube ads for the year. The long-form ad runs 7 minutes and 16 seconds.
This ping-pong trick shot montage is Dude Perfect’s biggest video of 2017, and already their second most-viewed video. It’s a sponsored advertisement for Oreos and with 98,516,257 views and counting has been listed amongst one of the top ads of 2017.
4) Miss Dior – The new Eau de Parfum
Parfums Christian Dior has released a captivating film for its new fragrance, Miss Dior Eau de Parfum. Embodied by actress Natalie Portman, the fragrance is a hymn to love.
In a galvanizing film about the feeling of true love featuring Natalie Portman, reveals a full gamut of feelings. With fiery ardor, passion and even flashes of anger, the new Miss Dior explores extremes.
5) Budweiser 2017 Super Bowl Commercial | “Born The Hard Way”
The Super Bowl spot is called “Born the Hard Way,” and it tells the story of Adolphus Busch’s journey from Germany to St. Louis, the first step in forming the brewing company that bears his name.
The ad, dubbed “Born the Hard Way,” proved to be an opportunity for Budweiser to tout its heritage; it also introduced the brand’s new marketing messaging for the year and likely longer. This campaign positioned the brand as it aimed to grow market share and return to its former “King of Beers” glory.
6) 2017 Kia Niro | “Hero’s Journey” Starring Melissa McCarthy
In Kia’s Super Bowl LI commercial, Melissa McCarthy walks the path of an environmental hero by protecting the whales and icecaps, as well as saving the trees and rhinos. Her crusading isn’t a smooth ride, however, as she’s capsized by a whale, hugs a soon-to-be-felled tree, falls down a handmade crack in the ice and finally gets horned by a charging rhino. While it may be hard to be an eco-warrior, at least Kia lets you drive like one.
Kia’s Super Bowl LI commercial highlighted passionate environmentalism and was aired during the 3rd quarter of the Big Game. Earning 3.19% of the Digital Share of Voice, it got placed 8th in game day rankings and has gained 26,048,162 online views.
7) Adidas Originals | ORIGINAL is never finished
A new film by Adidas Originals: ‘Original is Never Finished’!
The film features a remix of the iconic song, “My Way” by Frank Sinatra with a provocative approach to today’s streetwear culture. Adidas Originals turns to the new generation of creators to inspire them to redefine their meaning of originality. ‘Original is Never Finished’ film explores this idea that driving culture forward can recreate the idea of what is truly original.
8) iPhone 7 — The Rock x Siri Dominate the Day — Apple
Rock X Siri: Dominate the Day” is a humorous send-up of The Rock’s never-ending ambition, a drive that can be aided by Siri’s unique capabilities. In the film, The Rock takes on a variety of bucket list challenges with the help of Apple’s virtual assistant.
9) Levi’s “Circles” Commercial l Full
This film advertisement has been created by FCB, United States for Levi’s. In its ad as part of its “Live in Levi’s” campaign, the original jeans brand highlights the way people are connected across countries and cultures through music, dance, and a spirit of optimism. The story builds on the brand’s deep heritage of empathy and courage.
10) Mr. Clean | 2017 Super Bowl Ad | Cleaner of Your Dreams
Mr. Clean satisfies in every room of the house, and there’s a new Mr. Clean Super Bowl commercial to prove it! This campaign shows you some of his best moves in the shower, on the floor, and even in the kitchen.
The ad was released prior to the Super Bowl and went into game day as one of the most engaging pre-released commercials. It continued its pregame momentum as it aired during the third quarter of the Big Game and landed over 7% Digital Share of Voice generated by all Super Bowl commercials. The handsome Mr. Clean was a big hit with women aged 35 to 54, with women responsible for 72% of the online engagement from the ad and 50% of engaged viewers belonging to that age range.
Learn from real practitioners not just trainers.