Last updated on December 20th, 2016 at 12:17 pm
Inbound marketing is a highly-strategic methodology of using marketing to bring the potential customers towards your campaign. It is all about publishing the right content in the right place at the right time to be relevant to the customers. The approach helps you increase the brand awareness and visibility.
In this article, we have wrapped up 10 ways marketers can handle Inbound marketing efficiently.
1) Invest in Social Media Ad Campaign
These days most of the social networks offer paid advertising options which make it relatively easier for the businesses to drive traffic to the website through inbound marketing. It is a great alternative for those who are starting from scratch as it helps them in reaching more number of people in a short span of time.
Why to invest on it?
Most of the brands commit a mistake of not investing in paid advertisements as they think that they can accomplish their goals with available free perks. But, to increase your reach you need to invest money in your social media Ad campaign. The brand messages are likely to fall into the less important camp, so to capture organic reach and engagement you need to put in some money in paid advertising on social networks.
2 ) Offer Blog subscription on Landing Page
Create a landing page that is solely dedicated to generate blog subscribers as this is the most beneficent way to start marketing your blog. It is in a way more effective to have a landing page that directly takes the visitors to the blog page rather than directing them to scroll down and go left or right to visit it.
How to offer subscription?
Every section of your landing page is important in conversion, so place number of opt-in forms strategically on your website and have more chances of converting visitors into subscribers.
3) Create Visual Content for Social Media
Creating social media visualizations can be very effectual for your marketing campaign. Photos and videos attract more visitors when compared to the text posts. There are plenty of free tools which let you create social media visuals. This is the most instant way to drive results from your inbound marketing tactics.
- Canva to create visual content.
- Pexels for high resolution image.
- Adobe Color CC for perfect color scheme.
- Flaticon to get free access to PNG icons.
- ColorZilla for optimal contrasting color.
- Femmebot for finding out perfect font combinations.
4) Employ A/B Testing
By running an A/B test you yield better results that help you in improving your marketing strategy. While running an email marketing campaign always run A/B testing to see which one performs better and it also lets you generate better and more leads.
A/B testing tools:
5) Identify a long-tail keyword
Long-tail keywords are phrases that are more specific and have a higher conversion value. Such keywords with high search volume helps in driving targeted traffic to your site. Search for a keyword that could help in earning profit from your audience then, create content around that keyword. And this way you will be able to rank your website better and generate more leads from it.
Tools to find out long-tail keywords:
6) Implement List Re-Engagement in your Campaign
This lets you re-engage people towards your Inbound marketing campaign. And it also lets you update your list of inactive subscribers which would harm your email marketing campaign. With this list you can earn better sender reputation and get to know more about the engaged sector. This secures the future of your email marketing as it re-engage the inactive subscribers.
Key strategies for better Re-engagement:
- Adapting for mobile
7) Analyze and Measure your Results
This specific approach delivers rapidness to companies that want to respond and react quickly to the need of their customers. Constantly analyze your efforts and adjust them accordingly by regularly checking social media feeds and web analytics to see the loop holes as you really need an effective marketing campaign to substantially grow your business.
Tools to measure the ROI of your Inbound Marketing Campaign:
8) Add visual CTAs
Placing a visual and compelling Call-to-Action at the end of the blog works well in urging the visitors to click on it. It should be used on the website, blogs and even in the emails but make sure that it’s relevant to your content.
Hacks your CTA should have:
- It should appear clickable.
- Position the buttons at the right place.
- Compelling and short.
9) Nurture your leads
The vital rule in this marketing is to provide value to your customers. You need to use a series of related emails to incrementally provide your leads with more and more information or nurture them through the sales funnel. And, when they become engaged in your content and start opting towards additional offers then, start introducing them to your product and service.
Lead Nurturing Tools:
10) Stay up to date with Newsjack
Marketers need to stay up to date with the breaking news to amplify the sales and marketing success. News is breaking out every second and this provides a unique opportunity to ride the popularity wave of breaking news to benefit businesses. Newsjacking helps in generating quick influx of leads, traffic and also expands social reach.
How to use Newsjack:
- Set up Alerts
- Check the keyword search volume
- Read about the topic
- Draft a report/post on it
- Get the word out
The best ways of marketing should be used to play a long good game. So, start considering the above listed ways to tackle your Inbound marketing in a more efficient and better way.
Learn from real practitioners not just trainers.