The advertiser pays only for the ads when the user decided not to SKIP the advertisement.
Advertisers have only 30 seconds to tell their story and sell themselves. These pre-roll ads increasingly need to be clever, concise, professional, engaging and entertaining.
Here are some YouTube pre-roll ad examples.
Geico’s ‘Unskippable’ pre-roll series is a perfect example.
The message of the ad is communicated in the first 5 seconds and rest of the ads is funny.
“Save 15% on your car insurance in 15 minutes.” Done!
This ad is creative, light-hearted and with a clear message. It ends before you can skip it.
Burn’s pre-roll ad is sharp and visually engaging with the message “Feel the Burn.”
The slow-motion effect makes the ad seems longer, intensifying your viewing experience. And a flaming fist across the face will definitely catch your eye.
Oscar’s pre-roll ad is fun, colorful and sweet. In 15 seconds, they show us half a dozen funny scenarios that really raise a smile.
The message is – “You never know when you’ll need health insurance – but when you do, there’s Oscar.”
This ad is beautiful in its simplicity and that balances entertainment with a message.
Reed, a recruitment firm based in UK produced a fun pre-roll targeted at the procrastinators surfing the web during work time.
“You’re procrastinating on the interweb because you hate your job. Click me!”
It has a clear brand message. It is fun and quirky with specific call-to-action. It targets its audience and the viewer is actually waiting to watch this video.
Advertising Agency: AlmapBBDO
Volkswagen always does things differently. In this pre-roll ad Volkswagen Beetle with DSG Tiptronic, ‘automatically changes gears and skips ads for you’.
The video is playing the sequence and taking you to the next video automatically. A fun and simple product demonstration that added modernity to the New Fusca and increased the friendliness from the public.
6) Burger King
Advertising Agency: Colenso BBDO
Burger King made an attempt to understand exactly what their target audience would be doing on YouTube. And they wanted to reach young men watching YouTube videos-but aware that this generation really hated pre-roll ads.
They created a set of 64 different pre-rolls, all humorously criticizing pre-roll, considering what kind of content the viewer was really waiting to see.
7) Opel Mokka
Opel Mokka, a German compact SUV, decided to interact using the ‘SKIP button’ just like the real obstacle on the road.
The campaign received over 2.5 million views. In this ad, they display all the features of the SUV with the 5 seconds.
Advertising Agency: Nail communications
Nail communications create a pre-roll ad for ASPCA by intimidating viewers that they would ‘electrocute a puppy’ if the person skipped the ad. This ad instantly creates an engagement.
The pre-roll playfulness is fun and refreshing; this video got a view rate of 18%.
Advertising Agency: TWBA
In family vacations, you get to explore incredible places and create timeless memories with your loved ones.
TWBA, advertising agency created a delightful ad that displays the benefits of a family vacation with lots of fun and connection.
10) Old Spice
Advertising Agency: Wieden & Kennedy
All advertisers should try to satisfy their audience, Old Spice knows exactly how to indulge theirs.
When you watch this ad, you’re so entertained that you forget Old Spice is trying to sell you deodorant.
This ad is an economical way to reach your target audience, and it ensures your message is seen and heard.