A smart marketer knows that, “Adding social proof can increase the conversion rate.” And, that is the reason big brands and just about every other company use social proof on their sites.
This is important if you can prove that other people use and are satisfied with your product or offer, you’re that considerably nearer to landing one more satisfied customer.
Here, we’ll plunge into 11 social proof examples that can help you leverage tricks to boost your website conversions.
- #1 Starting with product reviews & testimonials
- #2 Showcasing press pieces or awards
- #3 Adding Social share buttons
- #4 Adding social proof to your emails
- #5 Adding influencer quotes (testimonials)
- #6 Displaying personalized content
- #7 A case study for you
- #8 Talking of your own expertise
- #9 Taking advantage of user trends
- #10 Using the client logos
- #11 Counters (Social Media Popularity)
- Watch DSIM Trainees Celebrating Last Day of Batch
#1 Starting with product reviews & testimonials
You must have persons who used your product and liked it. Ask them for reviews or testimonials and feature their precious words on your website.
Adding social proof from real people who look like your ideal prospect or buyer persona increases your credibility, further increasing conversions. The more you can prove that real people & reputable companies use your offerings, the more others will join you.
#2 Showcasing press pieces or awards
If you have been featured in a popular blog or news site, showcase it. Include the names and logos of the publications on your website. Also, link the mentioned logos to their relevant articles, so that when people click, they are able to read the story. Else, it could serve as negative social proof.
Let people know there are reputable news sites that have featured you with clickable links. Placing it prominently on your important site pages helps customers getting close to making a purchase.
In simpler words; the more people share your product, the more people get interested in your product and the more you can pull. Even stats say that “Extremely positive online shares generate a 9.5 percent increase in purchase intent.”
Adding these buttons is an effective and simple way to quickly boost pageviews and sharing stats. It encourages more people to talk about and share your brand across a variety of channels. How to add social sharing buttons?
You should include social proof in your email newsletters and marketing campaigns. This is because it improves your content and simultaneously, your email marketing CTR.
As per psychological phenomenon, where users conform to the actions of others simply because they believe that if other people are doing it, it must be the right thing to do so. So, social proof is influential on human behavior.
#5 Adding influencer quotes (testimonials)
The act gives your website an extra boost of social proof. When you get a big influencer or a big as seen on your landing page, you appear better by connection. So, reaching out to influencers leads to spreading the word to major news and industry sites, further making that halo effect big.
Influencers are famous and already with established reputations. When it’s a positive reputation, anything else they are occupied with is seen further positively by connection and so, it works.
#6 Displaying personalized content
When you display exclusive content to individual visitor, it helps you convert your prospects into their own sources of social proof.
As per the research carried out by HubSpot, it has been revealed that the personalized CTAs improve conversion by 42%.
Personalization marketing is more relevant than any other forms. When you deliver intelligently personalized content to your customer’s needs, it helps you establish true relationship-driven marketing. It works exceptionally for a prospect in buying process.
#7 A case study for you
A good case study is elaborated as ‘social proof highlight reel’, explaining that if prospects see proof that other people got successful results after using your product/service, they’ll be inclined towards getting similar results.
70% of all marketers believe case studies to be effective and when you combine a logo, a quote, a name, a face, a video, and a case study into one big social proof package as the Hootsuite has done here, you tell a story, allow prospects to go behind the scenes and keep up the promise of being real.
#8 Talking of your own expertise
You can become one of your best sources of social proof and it can be done conveniently by sharing what you know. You should establish yourself as an expert; be active on Social Media; let people reach out to you for interviews and significantly, do your best work.
When you have it, use these tips and watch your social proof; the tactics help conversion rates grow.
#9 Taking advantage of user trends
When you suggest trending options (seeking the industry relevancy) based on popularity, you keep yourself being watched rather than letting visitors navigating away. This clever social proof use works as a great retention strategy.
Much like when things are trending on, trending suggestions aim to intrigue the interest of users and sway them to tune in, as per the niche accordingly.
#10 Using the client logos
Using your client logos proves to be a positive adoption and is an extremely insidious and effective social proof strategy. When you show your existing users base, you essentially tell prospects that how good enough you are for them.
It does a great job in convincing your prospects to select your product or service. You need to reinforce the trust in your brands and the way you conform, it affects buyers.
#11 Counters (Social Media Popularity)
Showing number of followers, fans, shares or any other important statistics; simply counters are a great form of social proof. When you have a large volume of people signing up, liking you on Facebook, or sharing your posts, keep the counters in the sight.
It makes your social media presence amazing & effective and interestingly people find your product/service useful. Also, if the numbers are not up to the mark, avoid the strategy and work on other social proof tools till the time the numbers are brought up.
Now that you’ve learnt a lot in social proof, check out these examples to figure out how to take your social proof to the next level.