11 Facebook Live Stats Every Marketer Should Know

11 Facebook Live Stats Every Marketer Should Know


  1. “Facebook live stream” search popularity has risen over 330% since Facebook Live’s rollout.
  2. Facebook paid publishers and celebrities $50 million to use Facebook Live.
  3. Facebook paid $2.2 million to influencers using Facebook Live.
  4. Facebook Live views, likes, and shares grew to near 20% or more for top social media stars.
  5. At just 3 seconds per view, Facebook is generating over 3,000 years’ worth of watch time each day.
  6. Facebook Live videos are watched 3x longer than videos that aren’t live anymore.
  7. Users comment on Facebook Live videos at 10x the rate of regular videos.
  8. Facebook Live has been used to broadcast at least 50 violent or criminal incidents.
  9. New Year’s Eve 2016 was Facebook Live’s biggest night yet.
  10. Daily watch time for Facebook Live broadcasts has grown by more than 4x.
  11. 1 in every 5 Facebook videos is a live broadcast.
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