11 Stats To Make Marketing Analytics More Powerful

By DSIM Team / 24/02/2018

marketing-analytics-stats_dsim

59% of marketers rely on total lead volume as a top metric.
Marketers are expected to spend over 11% of their total budget on analytics.
42% of B2B marketing professionals state that a lack of quality data is their biggest barrier to lead generation.
Inbound organizations are 4 times as likely to rate their marketing strategy as effective.
Just 61% of marketers believe their marketing strategy is effective.
24% of marketers don’t know whether their efforts resulted in closed-won deals.
28% of marketers say getting enough budgets is their top marketing challenge.
Marketers that calculate ROI are 1.6 times more likely to receive higher budgets.
43% of marketers say proving the ROI of their marketing activities is their top marketing challenge.
72% of organizations that calculate ROI say their marketing strategy is effective.
84% of marketers cannot measure and report on the contribution of their programs to the business.