By
DSIM Team
/ 16/11/2018
- There are 400 million users watching Stories on a daily basis.
- Instagram Stories is attracting big advertising budgets to the platform.
- 1 million monthly active advertisers have access to Instagram Stories Ads.
- Story Ads increase ad recall, purchase intent, message association, and CTR.
- Instagram (46%) and Facebook Stories (42%) users like a good giggle.
- Instagram Stories has more than 300 million people using it every day.
- Over 1/3 of Instagram users are using Instagram Stories every day.
- Instagram Stories led to a 15-40% decline in Snapchat Stories.
- Top Snapchat influencers posted 2X more on Instagram Stories across 30 days.
- Over 50% of businesses on Instagram made an Instagram Story.
- Instagram Stories has increased the amount of time spent on Instagram to 28 minutes.
- 70% of Instagram Stories are watched with the sound on.
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