12 Search Advertising Stats That’ll Transform Your Strategy

12 Search Advertising Stats that’ll Transform Your Strategy



  1. 95% of Google’s revenue comes from online advertising.
  2. With a 46% share, the search is the biggest component of the digital advertising market.
  3. Search Advertising, at an average annual growth rate of 9.4%, is expected to reach a total market size of $142.5 billion in 2021.
  4. 77% of mobile searches are made where a desktop PC is available.
  5. Mobile revenue share has the highest growth rate with 30% CAGR to 2021.
  6. Click growth increased slightly to 34%, but CPCs fell 9%.
  7. Over 70% of marketers fail to use behavioral data when targeting consumers.
  8. 4/5 businesses focus on Google AdWords for their PPC campaigns.
  9. Almost a third of B2C companies use PPC to push their products to consumers.
  10. Website visitors from PPC ads are more likely to buy than organic search visitors.
  11. 86% of web searchers trust organic search ads more than PPC ads.
  12. Businesses earn approx. $3 for every $1.60 spent on Google AdWords.
Masters in
Digital Marketing
for professionals & job seekers
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.
Delhi School of Internet Marketing white 2

Watch DSIM Trainees Celebrating Last Day of Batch

About the author


DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

Leave a comment: