By
DSIM Team
/ 05/10/2018
- 42% of B2B marketers say they’re effective at content marketing.
- 60% of marketers create at least one piece of content each day.
- B2B marketers use an average of 13 content marketing tactics.
- Mobile will account for 72% of US digital ad spend by 2019.
- Infographics are liked and shared on social media 3X more than other any other type of content.
- 70% of B2B marketers rate in-person events as effective.
- 69% of marketers say content is superior to direct mail and PR.
- 64% of B2B marketers outsource writing.
- 82% of marketers who blog see positive ROI from their inbound marketing.
- The most common content marketing delivery mechanism is social media, used by 87% of marketers.
- 91% of B2B marketers use LinkedIn to distribute content.
- 73% of B2B marketers use YouTube to distribute content.
- Content production is the biggest challenge for 44% of marketers.
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