By
DSIM Team
/ 29/12/2017
- Influencers marketing increased 90X from 2013 to 2016 and it doubled in first nine months of 2017.
- Influencer marketing on this social media app is worth about $1 billion, but it could reach $2 billion by 2019.
- Instagram is one of the most popular networks for influencer marketing efforts and in 2018.
- The biggest influencer marketing trend in 2018 is the use of video content on both account’s timeline and stories sections.
- Brands earn an average of $7.65 EMV per $1 spent on influencer marketing.
- 57% of marketers have stand-alone budgets for content marketing.
- Influencer campaigns helped 67 % of marketing professionals reach targeted audiences.
- 82% of brands expect to spend more on video influencer content in 2017.
- Facebook was named the most important platform for influence marketers.
- “Metrics” was named the top pain point for influencer marketing by brands.
- Experiential marketing will play a larger role in the mix.
- As influencer marketing investment increases, measuring KPI & ROI becomes more vital.
- Video Marketing with influencers will become critical for reaching online audiences.
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