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1) Digital marketing spending averages 2.5% of company revenue.

2) Digital marketing budget rate is expected to grow by 35% in 2019.

3) Digital advertising accounts for 12.5% of digital marketing budgets.

4) 71% of businesses are planning to increase their digital marketing budget in 2013.

5) Most small business advertisers using Facebook spend $50 or less per month.

6) Digital ad spend will only increase over time.

7) By 2020, digital spend will surpass television by 36%.

8) 53% of companies spend less than 5% of marketing budgets on conversion optimization, followed by 22% spending 6-10%.

9) The social media spending makes up 10% of marketing dollars, and will increase to 20.9% by 2021.

10) Digital Ad Spending Worldwide from 2013-2016 (In Billions)

Years      Worldwide

2013           $118.40

2014           $134.65

2015           $149.18

2016           $163.04

11) Digital Ad Spending Share by Ad Format

Format                                %age

Search                                    46.5%

Banner Ads                            22.6%

Video                                       9.7%

Rich Media                             4.8%

Sponsorships                         4.5%

Classifieds & Directories     6.4%

Lead Generation                   4.5%

Mobile Messaging                 0.5%

Emails                                     0.5%

12) Digital Ad Revenue Share by Companies

Company         %age

Google                42.6%

Yahoo                  7.5%

Microsoft           6.6%

Facebook           6.3%

AOL                    2.3%

Others                34.7%

13) Digital Ad Spending by Industry

Industry                     %age

Retail                             20.5%

Telecom                        13.4%

Financial Services      10.9%

Automotive                  12.2%

Computers/Gadgets   9.7%

Travel                            5.9%

Healthcare                   4.2%

Entertainment            4.0%

Others                           19.2%

DSIM Team
DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

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