user generated content


1) UGC-based ads get 4X higher click-through rates and a 50% drop in cost-per-click than average.

2) 86% of businesses now use user-generated content in their marketing efforts.

3) User-generated videos on YouTube get 10X more views than the content uploaded by brands.

4) UGC results in 29% higher web conversions than campaigns or websites without it.

5) Consumers on average spend 5.4 hours per day with user-generated content.

6) On-site consumer reviews can increase conversions by 74%.

7) 93% of consumers find UGC to be helpful when making a purchasing decision.

8) Social Media contributors have increased by 176 Million in the last year.

9) 70% of consumers trust reviews written by other customers above professionally written marketing content.

10) 64% of customers will not only value online reviews, but will actively seek them out before making a purchasing decision.

11) 48% of customers say that UGC is a great way to discover new products.

12) 71% of consumers feel more comfortable buying a product after researching user generated reviews.

13) Brand engagement increases an average of 28% when users are exposed to a combination of user created product videos and professional content.

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