13 Data-Driven Marketing Stats That Will Leave You Impressed

13 Useful Stats To Help You Get Data-Driven Success


Last updated on April 17th, 2017 at 09:28 am


  1. Today, data-driven marketing is already embedded in 78% of marketers’ strategy.
  2. 77% of marketers are confident in the data-driven approach.
  3. 69% of data efforts are being focused on targeting of offers, messages, and content.
  4. 53% of marketers say the turn to data-driven marketing to be more customer-centric.
  5. 63% of marketers stated that their spending on data-driven marketing and advertising grew over the last year.
  6. 59% of marketers cite faster decisions as a benefit of using data.
  7. 80% of marketers agreed that data is positively important to the deployment of advertising and marketing efforts.
  8. 2% of marketers said that data is likely to play an increasingly important role in the future.
  9. 69% of marketers expect to step up their use of data-driven marketing over the next three years.
  10. Marketing data and analytics users are 57% more effective at increasing their productivity with integrated marketing technologies.
  11. 87% of marketers consider data their organizations’ most underutilized asset.
  12. Speed is the second most-cited benefit of data-driven marketing, after accuracy, cited by 67%.
  13. Two-thirds of engaged data-driven marketers are seeing new customers as a result of data-driven initiatives.
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