14 Twitter Advertising Statistics Marketers Must Know

By DSIM Team / 15/06/2018

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Twitter has an active user base of 130,000 advertisers.
86% of Twitter’s revenue comes from Mobile.
Twitter is used by 84% of B2B marketers.
Mobile advertising revenue was 88% of total advertising revenue.
Total ad engagements were up 91% year-over-year.
Promoted tweets have been attributed to a 29% increase of offline sales.
Advertising revenue per thousand Twitter timeline views is $1.77.
Twitter total revenue for FY2017 is $2.4 billion.
Tweets with images receive 18% more click-throughs, 89% more likes, and 150% more retweets.
$70 million was spent on ads in 2017.
58% of top brands have over 100, 00 followers on Twitter.
92% of companies Tweet more than once a day, 42% Tweet 1-5 times a day, and 19% Tweet 6-10 times a day.
The average Twitter user follows five businesses.
Twitter is the second most effective social media platform to deliver content (both paid and organic), with a 66% effectiveness rate.