PPC is really a very effective way to bring potential traffic to your website and augment sales. However, to accomplish the task easily and effectively you need to follow a few guidelines and need a few tools as well. There are so many tools at your disposal that makes the PPC task easier and effective. Check out these 21 free must-have tools for PPC success.
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AdWords Editor
Google Analytics
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AdWords Scripts
You can use Adwords Script for exception reporting, daily stats, and client reporting amongst other things.
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Google Documents
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FTP for Google Merchant accounts
It could be really very difficult to update thousands of product listing ads manually but through FTP you can easily send your merchant feed to Google automatically.
Visit it here!
Google Suggest
Bing Ads Editor
Although Bing Ads Editor isn’t as robust as AdWords Editor, however it has some great free tools of its own that can help you big-time if you are using Bing Ads.
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Bing Ads Intelligence
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Facebook Power Editor
Find it here!
Excel
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Excellent Analytics Plugin for Excel
Download it here!
Analysis ToolPak for Excel
Find it here!
Keyword Wrapper
Visit it here!
Hopefully the list of tools will help you carry out your PPC campaigns more easily and effectively. However, let us know if you know some more tools that are really very effective in attaining PPC success.
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