By
DSIM Team
/ 23/03/2018
- 83% of B2B marketers use social media and making it the most common B2B marketing tactic.
- 54% of B2B marketers said they’ve generated leads from social media.
- The average B2B Company is on 6 social media networks.
- 80% of all B2B social media leads come from LinkedIn.
- 55% of B2B buyers say they search for product/vendor information on social media.
- 57% of purchase decisions are made before a customer ever talks to a supplier.
- 78% of companies now say they have dedicated social media teams.
- LinkedIn users are 4X more likely to visit your website than Facebook users are.
- 77% of B2B marketers use Twitter to distribute content.
- B2B marketers rate Twitter as the third most effective social media platform.
- 73% of B2B marketers say video definitely impacts ROI.
- 70% of B2B marketers plan to spend more time on YouTube next year.
- 26% of B2B marketers use SlideShare to distribute content.
- Social media will grow to 24% of marketing budgets within five years.
- 32% of B2B marketers used paid ads on social media as part of their marketing strategy.
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