By
DSIM Team
/ 06/10/2017
Last updated on October 9th, 2017 at 04:37 pm
- Google owns the world’s largest online display advertising network.
- Google advertising revenue for 2016 is $79.4 billion.
- Google’s display campaigns reach 80% of global internet users.
- Google owns 71% of the search market share.
- 97% of Google’s total revenue comes from advertising.
- Google takes up 33% of global digital ad revenue.
- The top 3 paid ad spots get 41% of the clicks on the page.
- Businesses make an average of $2 in revenue for every $1 they spend on AdWords.
- The average click-through-rate for a Google ad is 3.16%.
- 33% of all Google search clicks are generated through mobile.
- 72% of AdWords marketers plan to increase their PPC budgets.
- 70% of mobile searchers call a business directly from Google Search.
- The Google Display Network serves 180 billion impressions each month.
- 6% of Global Google search Ad clicks that come from the desktop.
- AdWords offers a variety of advertisement formats in terms of videos, images and text.
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