Email is the major form of communication for salespeople.
As per studies, on an average a B2B buyer gets over 100 emails a day, opens 23% of them, and clicks through only 2%.
So, if you want to crush it in sales and drive conversions, you’d better need to be a top-notch emailer.
Here are a few things that you need to include in your sales email:
It’s possible your brand has different audience personas.
Effective separation is critical for the success of the right marketing tactics front of each email subscriber.
In fact, “segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns.”
Here’s a very basic example:
This should confirm no one accepts unrelated content, which should have a clear impact on your open rate and conversions.
2- Personalization Gesture
Firstly, you need to add personalization to your emails. Instead of “Dear Sir/Madam”, “Hello” or “Hi there,” make sure to use the receiver’s name.
Studies have found that “personalized email messages improve click-through rates by an average of 14% and conversions by 10%.”
3- Killer Subject Line
Almost 75% of people don’t open emails. A big reason is boring subject lines. They’re not exciting enough to motivate subscribers to open the email. A killer subject line is important for high open rates.
The best sales email subject lines are creative, interest-provoking, and informative without giving too much away.
4- Engaging First Line
Your opening line should draw them in, not put them to sleep.
The first line of your email needs to be engaging; it should roll in the receiver. Make this line personal by remarking on the prospect’s latest social media or blog post or add in a remarkable stats or ask an interesting question.
5- Reason for the Contact
Make it clear exactly why you’re emailing them, whether you’re passing along a significant resource, congratulating them on a recent broadcast, asking for their opinion on an article, or introducing yourself as a mutual connection.
You should also make it clear why you’re reaching out now, of all times. Your emails should be timely and related, after all.
6- A Clear Call to Action
To get a response, at times all you need is to give a direct next step for the readers to take.
So, CTA is decisively one of the most important features of a sales email. Not only should it be clear which action you want subscribers to make, it should be visible.
Vimeo crushes it with this email where the readers’ eyeballs instantly gravitate to the blue CTA button in the middle of the page:
7- Social Proof
Social proof helps to build your list and convert subscribers into customers. It’s also pretty effective in sales emails as well.
Marketers use social proof as a tactic for increasing conversions.
Studies show nearly 70 percent of online consumers look at a product review prior to making a purchase.
Here’s a great example:
8- A Good Sign-Off
Signing off with “best” or “thank you” won’t lose you any clients, but it won’t make your email more remarkable either.
Take this opportunity to distinguish yourself through a personalized and creative sign-off.
9- Email Signature
Don’t forget the perfect email signature!
An attractive, well-designed one gives you one more chance to engage with readers and reinforce your brand identity.
Include your name, logo, phone number, and clickable icons for your most active social media accounts.
It can drive traffic to other resources you’re trying to promote like your website.
10- A Link to Your Blog
Your last goal in email marketing is to get people to click through to a web page. One way to increase the click through is to add a link to your blog in the email.
It’s a simple way to increase your blog readership and create more buzz about latest posts.
People get masses of emails. Some may exactly get hundreds on any given day.
Be sure to include key business info in the footer (e.g., address, phone number, other details) so people know exactly who is sending it and how to contact you if required.
12- An Unsubscribe Button
If, you wrongly signed up to a newsletter you have zero interest in. All of a sudden, you’re annoying with emails and no easy way to stop it.
It’s really frustrating and can create feelings of anger and even resentment toward the brand. Give your subscribers a clear way to unsubscribe, preferably with only one click.
13- Feedback from Subscriber
If your subscriber decided to unsubscribe, so it’s important you identify why they decided to do so.
You can ask questions so you can figure this out. It will provide you with an idea so that you can improve your emails moving forward and avoid making the same mistake.
14- Add Value
If you want to increase your response rate, then you must add value to your emails.
The sales role has now changed to that of counselor, so you need to offer distinctive value that the client cannot find in another place.
Mark your message in some way improves the subscriber’s life, so they have a purpose to keep the conversion going. Give relevant advice, offer valuable content, and so on.
15- A Credible Boost
Creating credibility is important. If you don’t seem honest, it doesn’t matter how convincing your message is: The buyer won’t generally respond.
You can boost their confidence by doing research and writing like a real person, not an advertising booklet.
To gain more credibility, focus on helping your client rather than pushing your product.
To summarize, the above-mentioned points in this post will help you to boost both open rate and click through rate for your email conversion.
The sales emails are short and simple, with an interesting start, a value that a client can easily understand.
Learn from real practitioners not just trainers.