17 E-mail Marketing Automation Stats For Your 2017 Plans

17 E-mail Marketing Automation Stats for Your 2017 Plans



  1. Emails that are automated receive 119% more clicks than broadcast email blasts.
  2. Personalized emails increase click-through rates by 14%, and conversion rates by 10%.
  3. Personalized emails generate up to 6X higher revenue than non-personalized emails.
  4. A personalized subject line increases email engagement by 22%.
  5. More than 60% of email marketers send automated “welcome” emails.
  6. More than 50% of email marketers send automated “thank you” emails.
  7. Welcome emails typically have 4X the open rate and 5X the click-through rate of other mailings.
  8. 50% of respondents say their leads increased 20% when they implemented an automation strategy.
  9. 41% of email is now opened on mobile devices.
  10. Relevant emails drive 18X more revenue than broadcast emails.
  11. 4% of people expect to receive a welcome email right when they subscribe.
  12. Only 24% businesses send data-triggered emails.
  13. Automated birthday email can result in a 30% lift in opens and 60% lift in clicks.
  14. Nurtured leads make 47% larger purchases than non-nurtured leads.
  15. Business users of targeted and personalized email tools have found a 451% increase in lead generation.
  16. Lead nurturing and nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.
  17. 69% of people using email automation for B2B purposes use it for customer acquisition.
Masters in
Digital Marketing
for professionals & job seekers
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.
Delhi School of Internet Marketing white 2

Watch DSIM Trainees Celebrating Last Day of Batch

About the author


DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

Leave a comment: