- Emails that are automated receive 119% more clicks than broadcast email blasts.
- Personalized emails increase click-through rates by 14%, and conversion rates by 10%.
- Personalized emails generate up to 6X higher revenue than non-personalized emails.
- A personalized subject line increases email engagement by 22%.
- More than 60% of email marketers send automated “welcome” emails.
- More than 50% of email marketers send automated “thank you” emails.
- Welcome emails typically have 4X the open rate and 5X the click-through rate of other mailings.
- 50% of respondents say their leads increased 20% when they implemented an automation strategy.
- 41% of email is now opened on mobile devices.
- Relevant emails drive 18X more revenue than broadcast emails.
- 4% of people expect to receive a welcome email right when they subscribe.
- Only 24% businesses send data-triggered emails.
- Automated birthday email can result in a 30% lift in opens and 60% lift in clicks.
- Nurtured leads make 47% larger purchases than non-nurtured leads.
- Business users of targeted and personalized email tools have found a 451% increase in lead generation.
- Lead nurturing and nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.
- 69% of people using email automation for B2B purposes use it for customer acquisition.