Email Marketing in 2017: What to stop; What to start?

With time Email Marketing is getting difficult & difficult as here you need to convey your tone to the receivers.

Email Marketing is a personal way of reaching your target customers and therefore, becomes a powerful tool.

Yet, what could be the purpose?

It is simple; to cheer your audience to engage with your brand and to add leads in your store,

Email marketing is developing and businesses, who have not explored the use of email inside their marketing tasks, need to know this.

Let’s put it more interestingly; the world sends about 196 billion emails daily and out of this 196 billion, 109 billion is business email.

Now, we can discuss perspectives considering which you can bring an impressive change in your email marketing in 2017.

Let’s see how to improve your email marketing further….

1)  Stop sending emails to lists with low and engagement rates

Send emails to those that want to hear from you

Identifying with your subscribers and treating their inboxes the way you would want your inbox treated is a great approach in Email marketing. And, this is the reason why you should quit sending emails to lists with low open and engagement rates and begin giving preferences to them with high open and engagement rates. At whatever point you send emails to less active lists, it harms your domain reputation and your chances of joining with other possible customers.

Why to look at engagement?

Engagement metrics like opens, clicks, unsubscribes, etc. are your window into your recipients’ inboxes. By assessing your email battle on these parameters, you come to know what’s working and what’s not. And, when you find addresses on lists that never draw in, you can bring them back with a re-engagement campaign and if it doesn’t work, its’ time to get rid of the names from the list.

2) Keep a goal for each email before you press “send”

Do you remember an objective before sending emails? Assuming no, why & how the recipients would know what the objective either is?  When you characterize a goal for your email sends, you can define success through the channel.

Discussing objectives particularly, it could be anything, a contact benefiting the subscription, reclaiming a promo code, etc. To surge your success rate, include alternatives such as calls-to-action and links in text, so that the recipients have various roads to decide for your goal.

3) Nothing works like Email personalization

Email Personalization is a proven strategy and in that, you need to take after the very basic etiquettes. For example, you can personalize your emails using recipients’ first names or referring to them as “Dear first name” or “Dear Customer.”

4) Don’t send emails from a “no reply” account

Send it from a personalized account

Personalization works on your end too and this is the reason why you should prefer to send emails from your personalized email account.  Working this way, you can expect getting answers from subscribers to an actual person.

5) Send emails on different days of the week

Keep on experimenting with it

Continue sending emails on different days in a week. To talk of most popular days to send email in a week, Tuesdays, Wednesdays and Thursdays make a win, yet it’s advised to marketers try sending emails on Mondays and Fridays as well. This will help you experience increased opening rates. Emails with calls-to-action perform well on Saturdays and so, even sending emails on weekends prove to be a workable approach

Best Tips for Creating CTAs:

• Design your email and write your copy around your CTA
• Make it brave and prominent
• Consider several placements to draw the eye of the reader
• Don’t mess the space with a CTA that’s too big or reduce it with one that’s small.

To say it simply; you have to continue exploring different avenues regarding your approach, so you can allot the outcomes all alone and furthermore, lesser down the email load your subscribers have been bearing.

6) Stop getting engaged with cold contacts

Think through contacts who have submitted their detailed info

When you try to get engaged with cold contacts rather than those who have actually filled up the contact forms on your page and gave their email ids, there is less chance of success. Contacts who have submitted the forms, they actually want to hear from you for an answer.  With the approach, you keep up your credibility.

7) Start responding to subscribers’ behavior

Stop sending ‘Graymail’

In todays’ marketing world, the definition of spam has changed introducing a new term ‘Graymail’ and it refers to bulk emails that are not in fact spam, because the recipients gave you their information, yet the truth is they receive your emails and don’t open them.

If they continue ignoring your emails, the probability of them ever opening your message is going a great way down.

It would be sufficiently enough for you if you stop sending graymail to people and start considering their responses by not opening up your emails.

8) Don’t get worried with unsubscribes

It’s practically known to the majority of us, you can’t please everybody and so, will come across unsubscribes. And, here you are advised to enjoy this as an added benefit when people unsubscribe you rather than marking spam. They are basically letting you know in the nicest way possible.

Try not to get excessively stressed, however if more people keep on unsubscribing you, try to find the potential cause. Stifling your subscribers whom you don’t find energetically engaged will prove to be a right decision.

9) If people stop opening your emails, find out what’s going quick

If your email open rate is falling, you need to make sense of the why quotient. On the way, it conveys that you are missing the outlooks of your recipients and the outcomes you have started receiving are out of that. Your unengaged subscribers are behind this.

Either remove them to avoid getting spammed or try to improve your open rate testing different emails.

10) Your email subject line; a must to thought for

Try not to write clickbait email subject lines. If people will click on your email and finding it not genuine enough will bounce away immediately, it’s not good for your email marketing health and it will let your clickthrough rates suffer.

For best results, tailor and personalize email subject lines and keep on experimenting with it.

The workable tip: Read email subject lines out loud before sending and try to get an answer of, ‘Would you open that email if you got it?’

11) Email Marketing is getting competitive; effects are increasing

With each passing year, email marketing is getting aggressive. The separation is of types i.e. one of marketers who know what they are doing in email marketing and the other is of who don’t know it. So, now you need to make sure to put in efforts to test changed strategies and keep your subscribers locked in.

So, going through the details you can actually decide upon how you will be changing your email marketing strategy in 2017 to enjoy increased open rates and other benefits.