Link building is always an effective strategy for increasing organic reach and getting discovered.
It forms a crucial part of many SEO strategies, but it’s not safe to assume that any link is a good link.
Quality is more important than ever because Google has started penalizing websites that build low-quality or spammy links.
Here in the article, you’ll discover different types of links you should be earning for your business.
.edu links are not naturally more powerful, but these sites do tend to have high domain authority, making these links valuable.
If you think .edu links are important and valuable for you, then there are several considered ways to score some.
You can allow guest posts from students and encourage them to share the post with teachers and friends.
There must be a careful, direct, honest, and trustworthy tactic to forming relationships with educational institutions.
To most people, .gov is just another top-level domain and high domain authority.
If your company earns a backlink on a .gov domain of suggested resources, your business is more probable to be trusted.
To get .gov links, focus on how you can help experts of the armed services. You can offer discounts, training, or scholarships and reach out to them and notify them of your program.
.ORG links are easier to get and carry the same benefits as .gov and .edu links.
You can try funding a charity program, offer your services/products pro bono, or volunteer.
4) Traditional Media or Press Links
If you are in a field that covers news or press or trends, always ensure to be one of the first to write about any topic. That will make sure to earn backlinks from related sources. You can also earn links by creating the resource that journalists will mention.
These links are great, and they’ll help you speedily dominate the SERPS for your given keywords. Also, ensure to write content with viral topics. You can also use HARO to answer reporters’ questions.
5) Social Links
You can earn links to your sites; just add your entire social profiles, interlink one social profile with another and add your social profile to relevant directories.
6) Social Media Post Links
You can post and share your new content to all your social media channels. You can also use a tool like Hootsuite or Buffer to schedule content multiple times to keep active traffic.
7) Internal Links
Internal links are important for SEO. They are some of the easiest to build.
You have full control of them, and you can decide where the link will be located and also what anchor text it will have.
If you use WordPress, you can add related post plugin to find more internal linking opportunities on your own site.
8) Forum Posts Links
The value of these links depends on the audience, who are highly involved in your niche.
You can search for top forums posts in your industry and start engaging. These links are good for SEO.
9) Editorial Links
Editorial links happen when you publish high-quality and appealing content. These links are part of the strong link profile.
You can build a different content marketing strategy for the best chance at earning these links.
You can also invest on emerging evergreen content resources that are surely personalized for researchers and clients. And build relationships with your audience and with other content publishers in your online domain.
10) Interview Links
Interviews can be very influential as a marketing resource. You can pitch yourself or your client to be interviewed by bloggers who host interviews on their blogs.
It can be in podcasts, audio, video, TV or a text version on blogs. These links can pass a higher value to your site.
You can also create a Press page to know your readers know that you’re open for interviews.
It helps build up your brand as an expert in the industry, which can ultimately increase conversions.
11) Meetups & Conferences Links
You can contribute at local meetups or sponsor conferences and it can help you get backlinks from significant sites.
With good SEO value, these links will help you get a lot of coverage in front of an audience that shares similar interests.
12) Webinars Links
Webinars are a great source of SEO, and they create a lot of influence. You can also get backlinks if the facts and figures provided in the webinar are useful.
Always make it easy for others to insert your webinars. YouTube is one of the medium to host your videos.
13) Q&A platforms Links
You can answer people’s concerns; it will be good to have links to your site from Q&A platforms like Quora or Yahoo Answers.
You can present your site in front of a crowd, you never know when someone selects to link to it.
14) Links from Competitors
If you are getting links from your competitors then you are doing something right.
You can do original research or create a job board that’s so impactful they can’t help but link to it.
15) Reddit Link
Reddit requires a very careful strategy from other social media channels. It gives useful links if it is done wisely. You can create three main types of posts on Reddit: sharing a link, posting a video, or posting an image.
16) Reviews Links
You can ask bloggers or social influencers in your industry to try your product/service and write a review for you. Many will do this in an exchange offer, many will charge.
17) Emails Links
If you have a newsletter list, you can use it. Als,o consider sponsoring an email newsletter for a same business.
18) Infographic Links
You can create these links based on your own research or stats from other sites. You can create an infographic using Canva & Piktochart tool or outsource.
19) Google My Business Links
You can list your business to Google My Business and add your website link. Sometimes, people will look for your business information before they see the actual site.
20) Guest Blogging Links
Guest blogging is a very good option for creating backlinks. First, find an industry news blog or matching business blog and send them a well-written article with a solid pitch.
If you look at these link buildings, you will be more popular and earn high-quality links that can increase your SEO value for good.
Learn from real practitioners not just trainers.