Starting with papers, present world is now based on digital applications. Organizations and customers, both are now equipped with computers and PDAs powered by high speed internet service. This technology change had created new gateways of one-to-one relations and mass population reach. This mutual benefit boomed internet marketing in 21st century.
Internet marketing covers all terms used for marketing a product or service on Internet. This can be done through traditional banner, video or textual ads or by strategic moves like SEO, SMM, SEM or Emailing. The aim behind it may be to generate revenue or maintain customer`s relation or loyalty. Every competitor chooses same ways. So to be on top, organizations have to employ strategies and keep themselves ready adopt new options of marketing over internet.
Importance of Internet Marketing is now expanding, since the aim of every business starts and ends with these three purpose of generating revenue, maintaining customer relation and increasing customer`s loyalty. Some basic importances are sorted down below in brief:
- The most valuable importance of internet marketing is its reach ability of internet around the globe and its mass appeal. No other traditional media such as print and broadcasting can reach that number of population and if does that, it can`t attain that pace of reach.
- Internet marketing`s importance include flexibility, measurability and affordability.
ü Flexibility is in terms of available long range of options such as various websites, emails, forums, blogs and articles for marketing a product or service. It also facilitates to choose a media type within video, audio, textual or image.
ü Measurability is in terms of at hand accurate data such as number of viewers or visitors. Being worldwide and automated, it can provide data such as number of viewers within a certain demographic area or of certain age or interest group.
ü And internet marketing facility doesn`t cost as much as other marketing options; thus affordable. Paying for a marketing tool of any type may be of Pay-per-click where payment would depend upon clicks that were impressed on certain web. Thus one has to pay a calculated and accurate amount.
- Importance of Internet marketing also lies in its interactive nature. Now organizations can easily track their customers and reach them, whereas customers can now evaluate and compare their product and services more efficiently.
- Internet marketing has enabled organizations to easily imprint their marketing options and quickly change their tactics and cost allocations towards a valuable marketing strategy.
- Through Internet marketing, targeting is possible with accuracy and efficiency. It gives you options to target customers with various available choices mainly depending upon their demographic, age, interests, needs, etc.
Today, organizations are aware of internet marketing importance and are regularly competing. To overcome this competition, professionals are regularly researching and innovating new tools and tricks to enhance the power of Internet marketing. Importance of anything cannot be ignored and an organization knows that well. Internet marketing is regularly becoming vast and efficient with the involvement of low cost and high reach. These all attract businesses to promote their product and services over this World Wide Web where customers are always online. Now they just have to deliver their message to them.
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