It is a fact that Google’s algorithm, which is a software Google uses to rank your web pages, increases the importance of a page if that page attracts links from the other pages. Google uses links to assess the authority of web pages. More the number of inbound links better will be your ranking in search engine results pages, which will finally lead to more and seasoned traffic coming to your site and in the end getting sales for your business.
However, at the same time, you need to be a little bit careful with link building especially after the panda update by Google. There are certain guidelines that must be followed while link building. You cannot simply go ahead with link spamming after Google revised it algorithm. However, there are so many techniques that you can effectively follow to get good results on building links. Let me share a few primaries of them.
Create good and informative content
Impersonate competitors’ inbound links
Local Directory Listings
Clients and Vendors For Link
Community, Blogs and Forums
Good Site architecture
Make a few videos
This is how you can go ahead with link building enhancing the overall authority of your website. Off page SEO activities like this one are little bit tricky but are quite result oriented and does wonders for your business if implemented the right way.
Learn from real practitioners not just trainers.