You have setup your business online and have done all sorts of things to bring traffic to your website. Your website has in fact started exhibiting a spike in traffic to it. Because of all your efforts you can see that a large number of traffic is being driven to your website however it is not getting converted to sales, which is your concern now.
As of now your customer is at the top of the sales funnel. We need to move them down converting the visitors into leads and finally sales. For this you need a gripping offer for your prospects, a relevant call-to-action to promote it and a landing page with a form where visitors will submit their information. Let me explain you the conversion process in details.
1. Pick the offer
There is no hard and fast rule for offers. You can experiments with it and see what’s working. Besides, you can take the help of web analytics to know which offer pattern is doing great and can learn to make good offers from it. The offer form is actually the conversion starter for the sales team, keeping this in mind you should design the offer form so as to make a sale.
2. Create Calls-to-action
3. Create a landing page
Try to be clear and specific while explaining your offer in the CTAs and the landing page. Your key stuff should always be clearly conveyed. If you are offering an eBook for free make sure you mention the theme of the eBook in the offer. For instance,if you are offering a free ebook on some abc topic, say download a free EBook on abc. Make sure abc here is clearly conveyed.
4. Evaluate and repeat the process
Lead generation can’t say is not a big deal but yes if you have all your tools at the right place and have the courage to experiment new thing based on marketing metrics it’s not that far. One more thing that’s important is that experiment is a wonderful idea but it should not be baseless. You should always take help from the marketing metrics to experiment and find best ways to conduct your campaign.
Learn from real practitioners not just trainers.