1. Quality of the content
Create a list that includes all the respective pages of your website and then answer a few questions that might have arrived in the customer’s mind. Think as if you are the customer while weighing up the value of content and then think about it from your audience’s perspective. Ask your self will your content answer all your questions and gave you relevant resources to your topic from the customers point of view. Is the content on your site is good quality, immaculate and user friendly. Make sure your contents are well-written and should seem interesting to the audience. Go beyond the time-honored content strategy and find out ways to entertain the audience’s interest in much better way. Add visuals; create images, add a good headline with a wonderful content in the body. The most important of all is the usefulness of your content to the visitors.
2. Search engine optimized content
Writing good and useful content is good however at the same time your content has to be search engine optimized which is not a big deal. As in to provide a wonderful source of information through search engine optimized content. You just need to be smart worker rather than being a hard worker. Your web pages must follow on-page SEO practices. Now in order to audit your content according to on page SEO, you need to conduct a keyword analysis which includes reviewing of keyword performance. Find out which keywords are giving you good results, now are you applying it to your content strategy. Make sure elements like copy, page titles, URLs and Meta description includes the keyword relevantly.
3. Optimization of website content in terms of its usefulness
If your website is doing its job well then your sales is directly proportional to the number of visitors coming to your site. You need to audit your website in terms of its navigability and design. Whether or not the customers are finding it easy to get the information they are looking for. You need to ensure that all the main value proposition of your business is easily accessible via your main menu items. Is the layout and web design of your website is simple yet instinctive. A clumsy website littered with ads and calls-to-actions or links is not a good sign. Make sure the customers don’t go through any distractions during their conversion path while moving through the sales funnel.