Website audit is divided into two parts first one is assessing the content and the second one is assessing the technical aspect of your website. In the first part you will need to focus on the content belonging to your website starting from landing pages to blog post and so on. The second part however will comprise of the assessment of the technical aspects. Now let me walk you through the strategy on how you assess the content and technical aspects of your website. Following is a checklist for the assessment
1. Quality of the content
Create a list that includes all the respective pages of your website and then answer a few questions that might have arrived in the customer’s mind. Think as if you are the customer while weighing up the value of content and then think about it from your audience’s perspective. Ask your self will your content answer all your questions and gave you relevant resources to your topic from the customers point of view. Is the content on your site is good quality, immaculate and user friendly. Make sure your contents are well-written and should seem interesting to the audience. Go beyond the time-honored content strategy and find out ways to entertain the audience’s interest in much better way. Add visuals; create images, add a good headline with a wonderful content in the body. The most important of all is the usefulness of your content to the visitors.
2. Search engine optimized content
Writing good and useful content is good however at the same time your content has to be search engine optimized which is not a big deal. As in to provide a wonderful source of information through search engine optimized content. You just need to be smart worker rather than being a hard worker. Your web pages must follow on-page SEO practices. Now in order to audit your content according to on page SEO, you need to conduct a keyword analysis which includes reviewing of keyword performance. Find out which keywords are giving you good results, now are you applying it to your content strategy. Make sure elements like copy, page titles, URLs and Meta description includes the keyword relevantly.
3. Optimization of website content in terms of its usefulness
If your website is doing its job well then your sales is directly proportional to the number of visitors coming to your site. You need to audit your website in terms of its navigability and design. Whether or not the customers are finding it easy to get the information they are looking for. You need to ensure that all the main value proposition of your business is easily accessible via your main menu items. Is the layout and web design of your website is simple yet instinctive. A clumsy website littered with ads and calls-to-actions or links is not a good sign. Make sure the customers don’t go through any distractions during their conversion path while moving through the sales funnel.
4. Receptive design of the website
Your website needs to have a design which is far more responsive. It should be a mobile friendly website. You all are aware with the increasing usage of internet on mobile which will as per predictions overtake internet usage on systems like desktop, laptops and so on by 2014. Hence your website needs to be compatible to all the various systems be it a mobile or whatever.
5. Website to be free from Error Messages
It happens so many times that the user at certain point during the conversion path get some dead end error message letting them not to go forwards like error message say 505 or Error 764 and so on. Please go ahead and clean up the broken links on your website if any with the help of tools like Google webmaster Tools and many others tools.
6. Optimization of the URL of your website
Make sure your URL is precise and simple and doesn’t contain too many numbers or characters. Never let your URL to become too lengthy by doing keyword stuffing. The URLs of your web pages should not contain the session IDs or other dynamic parameters.
7. Website to be free from too much flash or Java script
Customer becomes frustrated if to get to the information they are looking for, they will need to spend hours because of too much flash of java scripting on your website. Even, search engine find it difficult to read and access such sites.
Website audit actually a little bit complicated and on top of that if you are not tech savvy it’s going to extract much of your intelligence. However, it is quite important to have a constant website audit to find the pros and cons of different factors related to your website and its productivity.
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DSIM Team
DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.
