If you know how to use it then your blog surely can act as a thrust for generating lead and reconversions. It’s all related with calls-to-action (CTA). Like it does in case of your website, CTA chosen by you can boost or dwindle the conversion potential of any blog. Obviously knowing this you will become more careful about the CTA selection process for you to have the best for every post you bring out. We understand this which is why we have come up with a step-by-step process that you need to follow while picking the perfect CTA for your post.
Let’s start our journey to find the ultimate CTA that has the best lead generation potential. In order you need to make a list of all the marketing offers that you have and then go ahead and streamline it step by step to reach to the one that has ultimate lead generation potential for the specific blog post that you are going to publish.
1. Consider the stage of Sales Funnel
2. Consider buyers’ persona
3. Consider the layout of the offer
4. Consider the Topic of the Blog
5. Consider the skill level of the Blog
6. Consider clickthrough and conversion rates
Moreover, with the help of dynamic CTAs, you can make sure that you are giving your audience the best CTA according to their needs. You can present the repeat visitors with a different offer that’s meant for their exact stage in the sales funnel. For these repeat visitors who are already in our lead database, make sure you have different CTAs based on their interest, taste and requirement.