You are running a business and you have a robust website however how often do you go ahead and do a website audit. From marketing perspective constant website audit is a must do. Website Audit is a must especially when you are starting a large scale SEO or website redesign projects. It will help you know if your website is optimized or not to achieve goals and if not how can you help it perform better than ever. There are so many advantages of website audit. Let me present you with 3 primaries of them.
1. To improve the performance of the website as a tool
2. Boosting up SEO
It will help your SEO efforts to become more customer centric than getting overly influenced by some misguided practices to show you up at the top of the search engine result pages. It will protect you from chasing changes to search ranking algorithms all the time.
3. Perking up Conversion Rates
Website audit helps you review both the content and the technical aspect of your website and open ups prospects to significantly pick up the website traffic and the conversions rates. Hopefully, this discussion might have helped you assess your websites performance by doing a website audit.