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Why You Need A Website Audit!

12/04/2013
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You are running a business and you have a robust website however how often do you go ahead and do a website audit. From marketing perspective constant website audit is a must do. Website Audit is a must especially when you are starting a large scale SEO or website redesign projects. It will help you know if your website is optimized or not to achieve goals and if not how can you help it perform better than ever. There are so many advantages of website audit. Let me present you with 3 primaries of them.

1. To improve the performance of the website as a tool

Through website audit you can not only assess your site for its content but also for its technical performance. You can weigh up the value and efficacy of your site’s technical framework and infrastructure. What results does it gives on search engine. You can find out how easy it is for guests to navigate and find content on your website without needing to ask.

2. Boosting up SEO

If you have missed any SEO opportunity or were implementing some poor SEO executions, you can identify them during your website audit and can take alternative steps and act upon remedies. You will be able to prevent the hasty actions like keyword stuffing, exact match anchor text links and so on just to bring your website at the top in search engine result pages.
It will help your SEO efforts to become more customer centric than getting overly influenced by some misguided practices to show you up at the top of the search engine result pages. It will protect you from chasing changes to search ranking algorithms all the time.

3. Perking up Conversion Rates

Website audit offers you another chance to re-evaluate the value of your website when it comes to lead generation and conversion. You might have overlooked any opportunity to convert visitors into leads. Website audit gives you another prospect to spot them and add relevant calls-to-actions respectively. Besides, it also helps you identify deficits in your landing pages and optimize them in that order to improve conversions.

Website audit helps you review both the content and the technical aspect of your website and open ups prospects to significantly pick up the website traffic and the conversions rates. Hopefully, this discussion might have helped you assess your websites performance by doing a website audit.

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