There is nothing better than taking in the data on your side. You running a business and have the data of not only the efforts that you made but also the data of your proceeding and the productivity, then there can be nothing superb than this for your business. Because, you can track your data, you know where you are heading to. While starting a project of your business, you must set a goal and keep tracking your progress.
6. Close Rate Per Channel
You must track close rate per channel as the quality of the leads matters more than its volume. For instance, the lead volume produced by SEO might be higher than those through social media but if social media is driving more customers for your business then close rate per channel for social media is higher than that of SEO.
7. Paid and Organic Marketing Inputs and Outputs
Track and compare your paid and organic marketing inputs and outputs. Paid marketing as the word signifies is the marketing where in you spend money, like Google adwords, social media advertising and so on. However, organic marketing is just opposite to that of paid as you only need to spend time and not money in it such as SEO, Social media, Blogging, e-mail marketing and so on. Based on this tracking you can profitably change and monitor your marketing strategies for the two.
8. Calls-to-action Click Through Rates
You have created an offer that you have on your landing page now how will you judge if that offer is valuable to the incoming traffic or not. This can be easily achieved by monitoring call-to-action click through rate or say rate at which guests visit a page and then click on call-to-action on that page.
9. Qualified Leads Per Business Day
You need to track your marketing qualified leads per business day. These are defined as the leads ready to be rotated to sales. For instance, the leads that witness the customer filling out a form, or their visit to the website more than thrice and so on. Go ahead and track that how many marketing qualified leads you generate every month. The idea behind is that how many sales-ready leads are you sending to your sales team.
Hence, go ahead and track the significant metrics as they make the marketing world go round. These were only a few of them which we have discussed right now, there are more that need to be uncovered. To make your business operation smarter than ever, keep honing your analytical skills.
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Internet Marketing Overview
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