The creation of compelling and relevant CTA buttons are little bit tricky but not impossible. It has been seen in the past that a single change in buttons has impacted conversion in a great way. Although the button sounds simple but there are so many things related with it making it a little bit complicated. You need to decide about the size, color, text and many other factors related with the button.
Here we have a few tips to make the buttons or CTAs more successful.
- 1) Make the offer clear
- 2) Make it prominent and noticeable
- 3) Make it action specific
- 4) Keep it relatively at the top
- 5) Create the CTA Based on context
- 6) Place CTAs on relevant Blogs
- 7) The CTAs and The landing page should be consistent
- 8) Optimize your Landing Page keeping CTAs in mind
- 9) Include CTAs for Different Stages of the Sales Funnel
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1) Make the offer clear
2) Make it prominent and noticeable
3) Make it action specific
4) Keep it relatively at the top
5) Create the CTA Based on context
6) Place CTAs on relevant Blogs
7) The CTAs and The landing page should be consistent
8) Optimize your Landing Page keeping CTAs in mind
9) Include CTAs for Different Stages of the Sales Funnel
Up till now we have discussed some of the best practices to optimize your CTAs. However, you also need to keep testing with different CTAs to see what will resonate with your audience. Experiment with different colors, layouts, messaging and see if that can change the amount of traffic that is coming to your site and then work accordingly.