The emergence of this new way of marketing to implement a news-style approach to it is doing well rather amazing especially when it gets picked up by the right channel. You never know when the story on your website gets picked up by various newspapers and websites all over the world.
Planning to build a news operation and thinking how to go about it, here we have a checklist you must consider while going ahead.
Be Legitimate and Credible!
Be Your Own Critic
Get Good Storytellers.
Don’t Just Think Sales All the Time
You might seem talking about something which may not even be directly related to your core business but still your purpose here should be to provide some relevant and interesting stuff to the audiences. Sometimes some things have value in marketing even if you can’t straight away tie them to one specific business metric.
Learn from real practitioners not just trainers.