Six Things You Must Consider While Building A News Operation!

06/05/2013

The emergence of this new way of marketing to implement a news-style approach to it is doing well rather amazing especially when it gets picked up by the right channel. You never know when the story on your website gets picked up by various newspapers and websites all over the world.

Planning to build a news operation and thinking how to go about it, here we have a checklist you must consider while going ahead.

Maintain Transparency!

1
Speak about yourself transparently without hiding anything. Let the world know who you are and what you do & for whom. People love such stories however it has to be fresh and unique and not like those sort of copy-pasted stuffs that you have heard n number of times.

Be Legitimate and Credible!

2
Don’t just reiterate the conventional marketing materials. You can’t just put out an article just for the heck of doing that. You need to be reasonable and realistic. Acquaint the people with your stories. Let them know about the things that you make possible. Add value to your news content by making it more legitimate and credible.

Be Your Own Critic

3
Trust me such feedback are valuable and acts like a building block to make the perfect sales strategy. Sometimes, you don’t realize before you commit a mistake or going on a wrong track or more precisely going on a track you are unaware with. Identify such cases and put it out for everybody to know it. Such feedbacks are quite helpful for the respective unit.
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Get Good Storytellers.

4
Try to find a good story teller from within the organization or outside. Making story is an art but not unfeasible. You just need to get somebody work at it who is a master at writing. Although Journalists are found to be quite natural still some good writers can also do well with forming the right story and presenting it the right way.


Don’t Just Think Sales All the Time

5
It is not at all mandatory that all your stories should create a direct pipeline to a lead or a sale but yes your story has to be relevant to your business. Your story can go well without adding a plug for your company every time or referring to some of the product that you sale. The most incredible point is that the rewards that it pays sometimes are quite bigger than just a few sales.

Think Big

6
You have a good story on your website that you want everyone to read for you to have more unique visitors and better page views. But the idea is you actually don’t need to worry however get an amazing story out there and make sure it has something to spark an idea for a journalist and here your content goes viral. You might have observed how some of the internal stories of many businesses get picked up by newspapers and websites all over the world. Indeed, people love to know about something that they don’t know be it somebody at your office doing something unusual or how your product got its name.

You might seem talking about something which may not even be directly related to your core business but still your purpose here should be to provide some relevant and interesting stuff to the audiences. Sometimes some things have value in marketing even if you can’t straight away tie them to one specific business metric.

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