A Call-to-action or CTA is button, banner or some type of graphic or text on a web page advertising an offer and meant to prompt the audience to click on it and go to the landing page of the company. It could be anything among these such as download a free EBook, request a product demo, view a webinar or subscribe to a newsletter and so on. CTA helps the customer move down the conversion funnel by directing them to a relevant landing page. On landing page visitors find a form to fill in their information generating a lead for the marketers. The main goal behind call-to-action is to drive traffic to the landing page. CTAs play a crucial role in generating leads for your business. In order to move customers smoothly down the sales funnel you need some real good CTAs scattered over your web presence and optimize them.
Now when you know how important CTAs are it time for you to know how to pick the right CTAs. Calls-to-action are surely going to be a relevant step for your success with internet marketing however it depends on you how well you determine what CTAs to create. The number of opportunity you create to convert visitors in to leads is directly proportional to the number of CTAs you have. The CTAs bestow you with some real good results when it comes to sales conversion. Based on these insights you can optimize your strategies for maximum lead generation. Let’s go through some fundamental ways to create CTAs.
1) Create CTAs based on well performing offers
2) Create CTAs based on high quality offers
3) Create CTAs based on Behavior
4) Create CTAs for Upcoming Campaigns
This is how you can determine what CTAs to create. You must have understood by now that how you can pick the right CTAs for every offer in every campaign. CTAs play a vital role in generating leads for your business. Go ahead and optimize CTAs to get the best results.