Last updated on January 2nd, 2014 at 07:15 am
It’s been five months 2013 has arrived and it is supposed that the year will exhibit even more growth in trends that rely on organic marketing. There will be a decrease in direct marketing when compared to indirect marketing tactics. Indirect marketing as we all know is engaging consumers’ interest through information, quality content and interaction with a growing list of fans and followers.
No matter whether you are investing on PPC ads or not here we have a list of a few trends of digital marketing in this year that you must take advantage of.
It is the high time now and you must take actions to increase your social presence if you have not done it so far, as predicted by these latest trends. You have registered with all major players of social media network, which is wonderful. However have you connected your sites content to these social media outlets through so many tools they offer such as the share function? If you are doing so, you are letting your customers, viewers and general visitors to easily and quickly spread the content and information for you if they like it.
Not just that as told earlier its good if you have signed up with the social media major players as consumers come from there to your website and connect with your social media accounts by becoming fans or followers. See social signals are something which is never going to fade away however only the platform might change depending on the development of the technology. More or less, being a social animal human beings love to be social.
Increase in use of internet on Mobile Devices
You can take maximum advantage of this by acquiring the relevant knowledge in order to convey your message through mobile channels. Make sure your website is compatible for mobiles. You must ask your website developer to create a mobile friendly website especially for all smart phone or tablet users. You can get this done in two ways either you get an automatically redirecting mobile sub site of your main website created or simply get it redesigned for it to automatically adjust itself according to the screen of the device through a responsive design framework. Besides, you must build up a plan for mobile marketing strategies, which includes text messaging and promotional offers providing useful free apps and other mobile friendly services.
Get a blog if you don’t have one. It is the high time that you should get a blog and start posting fresh and immaculate content that should appeal to your business niche readers. Post new content on a regular basis and share it through your social media accounts as well to get it viral. You know it is just a click that’s required to get your content viral if the person on the other side likes it. Besides, never forget to acknowledge to the comments given by the consumers by giving a relevant reply. This is how you can promote your business expertise. Moreover, it plays a crucial role in building trust with the consumers. One more a very valuable thing that it does is creating a growing base of true fans and followers who are your true brand proponents.
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Authenticity has to be the motive of SEO
Remarkably, these search changes have cleaned up a lot of spam and black hat tactics that were practiced as a highly effective SEO strategy. The update says that now you have to have high quality and fresh content on your site to achieve truly effective and long lasting optimization. You should build links organically through other high quality websites. Let me tell you about a few very important improvements related with optimization, which are
• Build a profile of high quality back links from other sites, which are not only favored by the people but also have a high relevance to your business niche. One ultimate way to go about this is to start guest blogging on popular sites.
• Have an internal link structure on your site and back links on other pages in a way that encourages a clean and natural flow of anchor text with content around it. You need not to practice exact match anchor text as it looks spammy and is not favored by Google.
• Go ahead and clean up your website for the users to find it easy to navigate and highly usable. Make sure your website is neatly organized not only to be liked by the visitors but also by Google search bots.
• Not just because it’s losing its effectiveness but the bigger reason that it is declared unlawful practice by Google, black Hat SEO tactics such as keyword stuffing, link farming, duplicate content and so on should never be practiced. It can ruin your search engine marketing presence and can hurt your sales.
Hence these were a few trends of digital marketing in 2013 that you can take advantage of and boost you big business. You might have observed a few more trends like this which are more or less there, please go ahead and share with us to make digital marketing more paying and happening for all of us.
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