It been so many years social media has brought a revolution in the way you communicate to the world. It has made it all so easy. Now everyone one of us are sharing the same patio be it the individual or the marketers making it far more easier to have a quality communication with whoever you want if they are present on social media.
Everything has become live and transparent with the emergence of social media. In such case, when social media has gained so much of importance, marketers must know how to better utilize it to gain a better return on investment for which they need some metric to work on and evaluate their performance and optimize it where required. Let me go ahead and share with you about four very basic metrics that you must consider while going ahead with social media in order to save time and effort both.
- Channel Report: Double check if your endeavors are in the right direction
- ROI Statistics: Is social media in actual fact generating leads and sales for your business.
- Query Response Rates: Are you acknowledging to customers post in social media?
- Reach and Customer’s Action: What customer did to your post?
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Channel Report: Double check if your endeavors are in the right direction
Keep a track of how many customers are mentioning your brand and how many of these enquiries be given response. Although it could be difficult to catch every single enquiry depending on the quantity of your activity however you should still strive to maintain a 100 % connect rate. At least if you have missed out to some enquires you still have an alternative to find out how many of the customers queries were left unanswered and then you can work against this metric to pacify to what you have missed.
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Reach and Customer’s Action: What customer did to your post?
Well! These were a few metric that you must consider in order to save your time and efforts both while going ahead with social media. It will help you prioritize your work depending on the different social media metric. You will have a better understanding as to where to invest your time and why. One must set the goals before starting any work and so is the case with social media too.
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