5 Most Frequently Practiced Landing Page Mistakes And Resolutions To Them!

Contents

• The “incoherent” Headline
• Inappropriate Content Strategy
• Missing Incentive for the First Time Visitor
• Not Testing
• Missing an Optimized “Thank you” Page
• Watch DSIM Trainees Celebrating Last Day of Batch

The “incoherent” Headline

1

Visitors saw your ad and clicked on it for further information. Now at this point of time they have certain expectations as to what they want to see on the page that’s going to be displayed after they clicked on the ad. However if your landing page headline is not coherent with what you presented on your PPC ad , they are more likely to get turn away and discard the process that might have brought a conversion for you if things had gone the correct way. Your headline must reflect the conversation that you had started with your ads.

Inappropriate Content Strategy

2

Not all the consumers behave the same way when they come to your landing page. Different visitors have different expectation from your ad and so behave in different way. So if your content strategy is catering to only a particular type of consumer, it is not going to go anywhere and you are missing a lot of sales and conversions. Depending on the different stage of the sales funnel the visitor is in, you need to decide your content strategy.

There are so many things that you need to take into account while creating the content of your landing page such as the number of times visitor seen your landing page, are they liking you on facebook or following you on twitter and so on. Different visitors in different stages of sales funnel expect different thing on your landing page, you need to understand this and take actions accordingly. For example if the visitor is at the top of the sales funnel you should talk about your product and how it can resolve their concerns. However if the customer is at the middle of the sales funnel then tell them about what others have to say about your product and services. And if the customers are at the bottom of the sales funnel, present them with a very clear and smart call-to-action. It could be anything from a live chat to a phone number for them to talk to some executive for further assistance or anything of that sort.

Hence , if your landing page content and its messaging is not created keeping different types of visitor in mind so as to offer something for everybody, you are missing a lot of perks as will not be able to convert all the leads to sales and move the customer smoothly through the sales funnel.