Landing page is one of the most important sales tools however sometime you notice that after putting in your so much effort your landing page is not giving the results that you were expecting. However, you might not have noticed what has gone wrong with your landing page.
Here I have a list of mistakes that people do very frequently when it comes to the landing page creation and their resolutions.
The “incoherent” Headline
There are so many things that you need to take into account while creating the content of your landing page such as the number of times visitor seen your landing page, are they liking you on facebook or following you on twitter and so on. Different visitors in different stages of sales funnel expect different thing on your landing page, you need to understand this and take actions accordingly. For example if the visitor is at the top of the sales funnel you should talk about your product and how it can resolve their concerns. However if the customer is at the middle of the sales funnel then tell them about what others have to say about your product and services. And if the customers are at the bottom of the sales funnel, present them with a very clear and smart call-to-action. It could be anything from a live chat to a phone number for them to talk to some executive for further assistance or anything of that sort.
Hence , if your landing page content and its messaging is not created keeping different types of visitor in mind so as to offer something for everybody, you are missing a lot of perks as will not be able to convert all the leads to sales and move the customer smoothly through the sales funnel.
Missing Incentive for the First Time Visitor
Missing an Optimized “Thank you” Page
These were some of the most frequently practiced landing page mistakes that need to be ruled out. So from now onwards you should have no excuse for making them happen again. Simply follow what’s aforesaid and make a checklist of the five mistakes and the ways not making it happen. Go through this checklist every time you are going to create a landing page to make sure you are on the right track.
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