When it comes to the influence that calls-to-action has on the visitors, they are not that tough to be created. The layout of CTAs can differ from simple hyperlinked text and screenshots with some text overlay to elegant banners and pop-up overlay.
1) Crafting CTAs with Microsoft word
A simple call-to-action can be created using Microsoft words or any other word processing program like Google Docs or open office. The basic functionalities of the program are required to create a button. Let’s take Microsoft 2010 on windows 7 for an illustration. Open Microsoft word and then click on “Insert” on the toolbar. Now in the tool box that will open underneath you need to select a shape and then move the cursor to the word file and draw the shape dragging it wherever you want left or right, up or down to get the desired shape. Now right click on it and select “format shape”. It will let you decide about the color and style your button will have. There are more advanced features like adding a shadow, reflection, rotation and 3-D format that you can use to enhance your button’s look. Once, you have finalized the button’s design you can add some text within it for which you need to click within the shape and start typing. Now you can go ahead and make changes to the text you have entered. You can highlight the text, change its font, size and color accordingly. When you think the button is ready to use you can go ahead and take a screenshot of it and save it as a .jpeg or .png file. This is how you can craft your CTAs using Microsoft word.
2) Crafting CTAs with Microsoft PowerPoint
Crafting calls-to-action in PowerPoint is almost similar to that of in a word file. However, a presentation program in PowerPoint is more flexible when you need to add and format images. Let’s take PowerPoint 2010 on windows 7 for the illustration. Go ahead and open PowerPoint and click on “insert” to pick your desired shape. Like you did it in MS word, you need to right click on the shape and select “format shape”; here you can change its properties if you desire. Once you are done with the shape you need to click on “insert’ again and pick the “text box” and place it somewhere within your shape. Now you can change the formatting of the text as in its font, color, size and so on. You can also consider adding an external image if that adds value to it.
If you want to create some truly graceful calls-to-action you can attempt the more advanced image editing programs however for this you will need a designer’s skills if somebody out there knows it. Adobe is certainly the specialist in this area with its programs illustrator, Photoshop and Indesign. Besides, you also have other programs liken Aviary through which you can do your image editing at no cost.
3) Crafting CTAs with Premade Images
There are so many websites that provides premade buttons. For instance, designmoo is a good resource offering well-designed calls-to-action under the “button” tag. Besides, you can purchase icons from iStockphoto as they specialize in proving photographs and graphics. You will need to enter the keyword and can browse through the offered images. At least you can gather a lot of ideas from these sites as to how to craft a better CTA.
4) Farming out CTAs from designers
You can also contract out the formation of your call-to-action if you don’t have time to tailor them yourself or don’t have a designer to work on this project. There are so many agencies and freelance designers in the market who can get this done for you.
These were a few ways you can either crafts your calls-to-action or get it crafted. Crafting a perfect call-to-actions is a little bit tricky but if you have a good designer and the previous CTAs report record on your side then the destiny is not that far. You can always take help from previous CTAs report record in order to judge which CTA is doing better and why. You can use those patterns in your future CTAs.