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5 Email Marketing Strategies That Rocks

02/07/2013

Email marketing is marketing a commercial message directly to the people using emails. Marketers need to have the unique qualities in their emails for clients to get plead with and become interested in the emails. The most common issue that marketers face while carrying out email marketing is the deletion of emails before they are read by the consumers. However, if you have the clues and the concept clear as to how email marketing is carried out and what all strategies should you include in your email marketing plan, the destiny isn’t that far.


It’s been sometime after the increasing value of the content has become the burning matter around. Like in any other form of marketing a good and valuable content plays its important role in email marketing as well. Through good quality content and by giving a lot of value out of it you can make the consumers sitting on the other side realize that they are missing something if aren’t responding the emails. This should be the motive of the marketers while sending the emails. Moreover, to help you conduct your emails marketing campaign well here we have five emails marketing strategies that rocks.

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Always use an Auto responder

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Sending emails to hundreds of people daily is a wonderful way to gain more and more customers however responding to the replies of all those emails will not be an easy task. But then if you will miss responding to your clients’ emails, they might feel least prioritized and change their wish to buy from you. This is why you should always use an auto responder in order to acknowledge all that emails that have been sent by your clients. It will be easier for you to manage replies to all the clients if you have an auto responder. This is how you can let your clients know that you care for them and that they are valuable for you. Now for you to build rapport with your client and gain their trust don’t forget to personalize your auto respond emails.

 

Have a friendly tone and manner

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See the idea is while doing email marketing both of you the marketer and the consumer can’t see each other. So the things become quite difficult and it becomes hard to build trust. Whatever you can do is only with your emails and their language. Try to maintain a friendly tone and manner throughout your emails and start warm. Do not try to be too close initially. Let them first respond to your friendliness and then you can pitch in your proposal once both of you are at ease with one another.

 

Get yourself added to the contact list

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It is always good to use a filter to protect the emails from hackers and spammers but then this is one of the reasons that disable the marketers to reach to the clients as are filtered on the pathway itself and got into spam list. This is why we suggest getting yourself added to the contact list of the clients who have received your newsletter. As up till now you must have gained some trust from the customer.
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Personalize your Emails

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Clients never prefer to receive emails from automated senders. Give your emails a personal touch for your clients to believe in you. While sending the emails use a person’s name and not the company name in the ‘from’ section. Doing so will let your clients believe that you are actually putting in your time and effort to reply to their queries. Personalization will help you gain the trust of the clients and might also help winning over a deal.


Chuck out SPAM triggers

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These are filters that determine the SPAM emails. They look for the words that are common in emails such as ‘buy now’, ‘hurry up’, ‘click here’ and so on. This is why recommend to keep your sales pitch for the landing pages and other web pages and the initial emails that you send to your clients should be crisp, informative and understandable. Not just that use well phrased words that seem personal and convincing as well.

 

 

These were a few tips that might seem simple to you but have a great value if you follow it. You anyway have to continue with email marketing in order to keep adding consistent number of clients to your list. Why not do it perfectly and flawlessly to exhibit some wonderful results that you might not have achieved before.

 

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