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10 Companies Who Spend a Fortune on Advertising

03/10/2013

Ad expenses might have crashed hard due to the financial crisis in the past but companies once again have started to shell out money for ads. Ads happen to be the best way to communicate to the customers. It is how you make the customers aware about various brands available in the market and about variety of products useful to them.

Here we have a list of companies who spend a fortune on advertising.

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Proctor & Gamble spent $3.34 billion on ads

1
TV: $1.85 billion
Magazines: $1.01 billion
Newspapers: $203 million
Internet: $169 million
Other: $1.30 billion

AT&T spent $2.99 billion on ads

2
TV: $1.52 billion
Magazines: $49 million
Newspapers: $215 million
Internet: $140 million
Other: $1.07 billion

General Motors spent $2.87 billion on ads

3

TV: $1.20 billion
Magazines: $410 million
Newspapers: $246 million
Internet: $240 million
Other: $772 million

 

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Verizon spent $2.45 billion on ads

4

TV: $1.11 billion
Magazines: $87 million
Newspapers: $291 million
Internet: $169 million
Other: $798 million


American Express spent $2.22 billion on ads

5
TV: $228 million
Magazines: $63 million
Newspapers: $130 million
Internet: $132 million
Other: $1.67 billion


Pfizer spent $2.12 billion on ads

6
TV: $831 million
Magazines: $333 million
Newspapers: $66 million
Internet: $46 million
Other: $847 million

Walmart spent $2.06 billion on ads

7

TV: $524 million
Magazines: $192 million
Newspapers: $45 million
Internet: $58 million
Other: $1.24 billion


Time Warner spent $2.04 billion on ads

8
TV: $699 million
Magazines: $260 million
Newspapers: $97 million
Internet: $63 million
Other: $925 million

Johnson & Johnson spent $2.03 billion on ads

9

TV: $805 million
Magazines: $293 million
Newspapers: $41 million
Internet: $50 million
Other: $837 million


L’Oreal spent $1.98 billion on ads

10
TV: $537 million
Magazines: $566 million
Newspapers: $39 million
Internet: $9 million
Other: $829 million

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