For last few years, Twitter has been helping marketers in many ways be it increasing the brand awareness, serving the customers or generating leads. One more thing that twitter can help you with and perhaps you didn’t know about which, is generating ideas for content creation.
Let’s see how.
Crowdsourced Data and Opinions
There is a website called ‘FollowerWonk’, where you can find industry influencers. Try fostering relationship with them so that later on when you need you can contact them for co-marketing opportunities or quotes. You can ask the subject matter experts for tips and advice in your content. You can even crowdsource entire pieces of content. Afterwards, you can promote the content through various means such as expert’s network or your network making the content to reach as far as possible.[useful_banner_manager banners=24 count=1]
Case Studies of Customers
Your customers are valuable for you and it will be a good idea to include them in your contents sometimes and let them know how much they mean to you. Conduct some interviews of your top customers and mould their experience in to a message that you can put across your audience and prospects. Talk about the challenges that your customers were facing and how they overcome it. It’s kind of a case study you can say. You can often make use of these tweets as an element of social proof in your content and can gain more credibility.
These were a few ways you can use twitter to generate ideas for content. So, if you were a little concerned about what to write for your audience that they would love to read, twitter presents you with a plethora of data that you can rely upon.
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