Last updated on September 9th, 2014 at 09:58 am
For it is specifically aimed towards professionals, LinkedIn happens to be the best network to rely on when it comes to generating leads for your business. In fact, a recent study of 5,000 businesses by Hubspot revealed that LinkedIn’s visitor-to-lead conversion was 2.74% i.e. almost three times higher than Twitter (.69%) and Facebook (.77%) combined. With more than 259 million acquired users in more than 200 countries and territories, LinkedIn serves as a wonderful platform for lead generation if you know the tactics.
Here we have piled up the five very basic and effective ways to generate lead though LinkedIn.
Joining Groups on LinkedIn should not be confined to your industry as joining outside your industry will let you expand your reach and grow your business. It helps you in generating potential leads not only within your industry but even outside it.
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LinkedIn Advanced Search
It is an amazing tool for sales people, people looking for jobs and B2B owners. There is a search box at the top that says advanced you only need to conduct a search for your target company. After you get the search results, click on the company you are interested in. You will see a box at the right hand side that will show you your first connections and your second connections. Leave the first connection and click on the second connection link. Now you will get a list of names of people at your target company. You will find a list of your shared connection at the bottom of the profile. It is an easy task from there on. You just have to ask your friends to introduce you to the people you want.
LinkedIn Direct Ads
Aforesaid were the five primary ways you can use LinkedIn to generate leads for your business. However, before you start with lead generation on LinkedIn, make sure that your professional LinkedIn profile is properly optimized keeping leads in mind.
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