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Google to index apps just like websites!

12/11/2013

 

 

 

Smartphone users usually experience a lot of speed bumps while searching for anything they want, which tends to slow them down. For instance, if they are trying to change context from a web page to an app or from an app to a web page, they are likely to encounter redirects, pop-up dialogs, and extra swipes and taps. But the good news says that now it will not happen so and they will be able to view their content straight from Google’s search results whether they are on the website or using app for it on their smartphones as Google will now be indexing apps just like websites. Google app indexing uses the expertise of webmasters to help create a faultless user experience across websites and mobile apps.

Google Bot will now be indexing content in your Android app the same way it crawls and indexes websites. Like the way Google webmasters indicates which website content you like Google to index, it will be indicating for the app contents through your existing Sitemap file and through Webmaster Tools. Now when Google will have successfully indexed both webpage and the app contents, it will try to show deep links to the user’s app straight in Google’s search results when according to Google they are relevant for the query of the users and if the user has the app installed. The app will be launched once users tap on these deep links and they will be taken directly to the content they are looking.

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As per Google, currently they are testing app indexing with an initial group of developers and the deep links for these applications will start to appear in Google search results for signed-in users on Android in the US in a few weeks.

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