Talking about the stats and numbers 77% of Internet users read blogs, number of people who post blogs on blogging sites is 6.7 million and number of people blogging via social networks is 12 million, according to a recent study done by Ignite Spot. This clearly shows that how essential blogging has become for businesses although it is not easy. First of all you need to decide about a relevant topic, write appealing content for it, optimize it for search engines and follow dozens of steps to produce the best possible write up that will be recognized in the crowd of contents online. The idea is you need to be original in your contents among 6.7 million bloggers all around the world.
Although there is no any science behind blogging, but of course there is a process that you need to follow to ensure that your write-up contains all the ingredients necessary to engage audiences. Here are nine easy steps to write a blog post like a professional.
- 1) Identify with your Audience
- 2) Decide the topic and a Title for your Blog Post
- 3) Write a captivating Introduction
- 4) Organize your content
- 5) Write the Content
- 6) Do the proper formatting
- 7) Include a clear and compelling call-to-action at the end
- 8) Optimize your blog post for search engines
- 9) Single out a beguiling title
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1) Identify with your Audience
2) Decide the topic and a Title for your Blog Post
3) Write a captivating Introduction
If you fail to grab the reader’s attention through first few paragraphs of your introduction, they will rarely read further no matter whether how interesting your title seemed to them. So your introduction should be aimed at grabbing the attention of the readers. Make it interesting and gripping by talking about something that will increase their curiosity about your topic. Then, talk about the purpose of the post and explain how it will deal with the issue may be your customer is facing. This will make your readers to keep reading by giving them a reason to do so.
4) Organize your content
Sometimes, your blog post might contain an overwhelming amount of information and the length or the amount of content might intimidate your readers. In order to avoid so, make sure your content is well organized. You can do it in many ways either dividing the content into sections or creating a list and so on depending on the content of your post. So you would actually need to outline your post before you start writing and make a plan sheet including all the points you want to cover and the best order they can be arranged in.
5) Write the Content
6) Do the proper formatting
No matter how beautiful picture you have uploaded to your blog post, if it is not organized and formatted well, no one will like to read it. There are certain things like visual appearance, Meta description and tags that do require your special attention while you are writing the blog post.
You might have observed that the style always remains consistent from post to post be it the titles or subtitles of the post or the picture that is uploaded on it or anything as such. The consistency in your blog post makes the people to identify your company and brand at first peek. Besides, it is even soothing for eyes too.
Meta description is a short summary of the blog post between 150-160 characters starting with an action verb such as ‘Discover’, ‘Learn’ or ‘Read’. It has to be perfect as it gives short summary of the content that the readers are going to read in the blog post.
The specific keywords describing the post are called Tags. They help the readers to search for more content that are related to these keywords on the blog.
After you are done with writing the blog post, optimize it for the search engines. You have written a good content but then now you are concerned about the keywords. However that’s not an issue. See if there are probabilities of incorporating the keywords in to the blog post without impacting the reader experience, do it if it is. Try making your URL as short and keyword friendly as possible maintaining its relevancy at the same time. But never do keyword stuffing.
9) Single out a beguiling title
This is how you can write a blog post in 9 easy steps. Besides, you can make your blog post more engaging and alluring by adding visuals to different sections of your post. Also, present facts and figures if possible to support the claims that you have made in your post.