The year 2013 has exhibited a great growth in content marketing. Certainly, this is the results of the changes Google has made to its algorithm such as Panda, Penguin, and Hummingbird, all of which aims at improving user experience, putting more stress on the importance of content. Now, content marketing sole motive has become to provide users value through good and helpful content, and not just acquiring links. As a result, a lot of SEO agencies have moved their business strategy away from link building and towards content in 2013. It is apparent from Google latest updates that how important content marketing has become and if you still have any kind of dilemma about it then better you chuck it. In 2014 businesses are not going to focus on how to get started with content marketing as that has already taken place this year. They will rather be paying their attention towards content assessment and its distribution to the right audience. So, it is high time you identify with the need of the hour and realize the importance of content, before your competitors get there and it becomes too late for you.
Content assessment

Content distribution to the right audience

These were something marketers will be paying their attention to in 2014 when it comes to content marketing. So here you have the details and we hope you will make its use as prudently as possible. Content marketing is for sure going to be here and rule the search engine ranking results, you better think about what needs to be done further in order to stay ahead of your competitors.
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