10 Business Moves That Rocked in 2013

It was a great move by Marissa Mayer, the president and CEO of Yahoo, to buy Tumblr for $1.1 billion instead of handing it to shareholders. Tumblr not only brought substantial assets in terms of audience and social presence to the table, but also acted as an important signal to the current and prospective Yahoo employees that the company intends to invest in its own long-term future.

Although, Google’s Chromecast television add-on is not a ground –breaking technology but with a price point of $35 it is simply great. Even the Chromebook laptops that start from $199 is loved by the people although they aren’t quite as cheap. Google’s strategy to pursue aggressive growth for the long term at the expense of short-term profits is really a very prudent idea. The global average income is just $10,000 per annum and top of which the population growth happens usually in poorer places, making things that are cheaper matters a lot.

The traditional revenue model of music industry is basically crushed by the internet. As a countermove however, Beyoncé released an iTunes exclusive album in the midnight with no promotion, which proved to be a brilliant act. In this era of social media, free publicity happens to be the best publicity. Moreover, it was a great way to combine surprise and artificial scarcity to get people take out money to buy the content.

Amazon’s plan for same-day delivery of small items through quadrotor drone is going through two big problems, first one being the technology not working yet and the second one it’s still not legalized. However, if the product is non-existent, Amazon announces it on 60 minutes, which is a smart way to encourage optimism and a can-do attitude.