It’s true that running a business is not at all easy and that you really have to be very meticulous about its everything, whether it is its planning or implementations. However, at some point of time, your business would need you to take some really very bold and innovative decisions if you want it to pick up the pace and not just stick to the bare minimum. Besides, there are innumerable businesses around that have taken real daring decisions and have succeeded, so you can learn about the strategies behind the moves they make and vigilantly take bold steps to boost your business. Here are 10 best business decisions of 2013, lessons from which will help you gear up your business.
J.C. Penney gets sales back at the place
Apple hires Angela Ahrendts
Yahoo buys Tumblr
It was a great move by Marissa Mayer, the president and CEO of Yahoo, to buy Tumblr for $1.1 billion instead of handing it to shareholders. Tumblr not only brought substantial assets in terms of audience and social presence to the table, but also acted as an important signal to the current and prospective Yahoo employees that the company intends to invest in its own long-term future.[useful_banner_manager banners=25 count=1]
Google makes very economical hardware
Although, Google’s Chromecast television add-on is not a ground –breaking technology but with a price point of $35 it is simply great. Even the Chromebook laptops that start from $199 is loved by the people although they aren’t quite as cheap. Google’s strategy to pursue aggressive growth for the long term at the expense of short-term profits is really a very prudent idea. The global average income is just $10,000 per annum and top of which the population growth happens usually in poorer places, making things that are cheaper matters a lot.
Starbucks partners with Pentagon
Uber partners with Toyota and General Motors
Beyoncé releases an album secretly
The traditional revenue model of music industry is basically crushed by the internet. As a countermove however, Beyoncé released an iTunes exclusive album in the midnight with no promotion, which proved to be a brilliant act. In this era of social media, free publicity happens to be the best publicity. Moreover, it was a great way to combine surprise and artificial scarcity to get people take out money to buy the content.
Netflix focuses on content
Amazon pre-announces a non-existent product
Amazon’s plan for same-day delivery of small items through quadrotor drone is going through two big problems, first one being the technology not working yet and the second one it’s still not legalized. However, if the product is non-existent, Amazon announces it on 60 minutes, which is a smart way to encourage optimism and a can-do attitude.
T-Mobile breaks with the faux-subsidy model
Learn from real practitioners not just trainers.
[useful_banner_manager banners=14 count=1]