How to Plan an Epic Christmas Marketing Campaign

25/12/2013

The holiday season is the best time for brands to get the ball rolling and speed up any marketing or promotional activities as this is the time when people are prepared to spend and are looking for the deals to match their budget and taste. As Christmas is approaching, what are your plans to make the most of the holiday shopping rush to benefit your business?

Here are a few tips that you can make use of and plan an epic Christmas marketing campaign.

Settle on your campaign strategy

1

No matter whether your budget for advertising is big or small, if you can target your advertisements well, it is sure to give you good results. So create your ads specifically for the channels where your potential customers are located, it could be YouTube, Twitter, Facebook or any other channel. For doing all these you will need to plan your campaign as early as possible. This is why determining your campaign strategy is the first thing you are supposed to do.

Revise your marketing collaterals

2

Christmas is the ideal time to pep up your marketing materials whether it is your gift guide, Facebook cover and profile picture or anything else. Try bringing a seasonal look and feel to all your marketing collaterals depending on the kind of business you are running. If you are a makeover artist you could try target those who want to look their best on the Christmas Eve or if you are an interior designer you can offer a special package to anyone who want it to be done before the holidays.

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Make them feel extra special

3

Are you doing anything to make your customer feel extra special? If not do it now! A number of marketers are doing it and are even getting wonderful results. It’s a wonderful way of customer service. Moreover, you have the reason to do so since these are the holidays.
Your customers have supported your brand for years, it would be a wonderful way to thanks them by offering them a small gift or freebie. Moreover, this will encourage them to come back again. You can also do it by organizing an event for your brand proponents and supporters. Hosting a VIP sale night or putting on some Christmas drinks is not a bad idea.


These were a few ways you can plan an ultimate marketing campaign for Christmas. These things not only help you sell your product and make profit but also maintain your good will among the people. Your good will is something that reinforces your business over time. So you make efforts once and it keeps giving you results all the way down the line.

 

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