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When Times Get Tough, Get Tougher!

21/01/2014

(A Guide on How to Survive Recession)

recession

Surviving a recession is certainly a big accomplishment. I mean almost two consecutive quarters of negative growth in gross domestic product and yet you come out of it without getting your business affected much. It’s really appreciable!

But then we cannot deny that in most of the cases businesses very seldom recover from recession easily and timely. They however lose their cool very easily and get panic which makes the situation even worse.

So ‘how would you be dealing with recession’ is a big question and to find the answers we went ahead and did a research to find out what are those businesses doing in particular that have not just survived the great recession but have made some amazing achievements during it. Here are a few ways to survive the recession with expert’s tips.

Accept the Reality of the Situation

1

First thing first! Accept that your business is going through recession and instead of getting panic and behaving immaturely, stay calm and find out ways to deal with the situation.

Expert Tips: Don’t let the situation influence your work spirit. Of course don’t overlook the obstacles but take them as the as challenges that can hone your skills more. Thrust aside the fear of failure and move on with your goals!

Analyze the Situation

2

The second most important thing during recession would be the situation analyzing. Figure out what’s happening, where you are going wrong, what parts of your business need more attention, what all changes will pacify the situation and so on depending on the kind of business you are doing. Review your business costs, do cost cutting if required but be careful so that you don’t overdo it as that can be detrimental for your business.

Expert Tips: Analyzing the situation will give you a better insight about what could be done to pacify the situation, which can also act as a motivational factor for you as now you might start hoping that things can be sorted out if you handle it meticulously.

Strategize your future actions

3

Get organized by planning things according to the analysis that you have done. Make a blueprint of what you would be doing in future to survive rather thrive in recession. Set up a routine and remember discipline is the key.

Expert tips: Planning things will make you more organized and organized you can take action more efficiently, and deal with negative outcomes without getting panic. [useful_banner_manager banners=24 count=1]

Take decisions and actions meticulously

4

Now it the time to take the actions! Don’t worry! A little bit of caution and a little bit of boldness will help you accomplish your tasks successfully. You have analyzed the situation well and have a wonderful plan in place. What else?

Expert tips: Be brave and careful! Just that! You already have weighed up the pros and cons of your actions; just make sure that you are not unsure of anything! Act prudently and keep your cool, your efforts will not go in vein.

Celebrate the moments of achievements

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Completed your task successfully! Celebrate it! It will help you and employees gear up for further achievements and boost the work spirit. Even your small victories counts!

Expert tips: Get you and your employees motivated by celebrating your success. You badly need it during the recession. You need the same zeal from your employees as well that’s driving you against all impediments.

Marketing is critical

6

A proper marketing is crucial for your business even during recession. Bill Gates once said “If I only had $2 to spend, I’d spend $1 on Marketing and PR”. Market your business the way you have been doing it, for people to know that you are very much surviving the recession. Anyway, the cost of marketing also gets to decrease during the recession making it a perfect time to avail the offers from advertisers. Besides, if you employ digital marketing for your business, you can accomplish your business goals even in a shoe string budget.

Expert Tips: Don’t let recession thwart your marketing. Marketing in recession is as important as it happens to be generally. Remember like money begets money, trust generates trust and a good marketing reveals that people trust you no matter what situation it is.

The Bottom Line

As we talked about it at the outset, it is difficult for businesses to survive recession still if you prepare the ground for your success vigilantly, nothing can make recession to eat up your efforts.

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