Last updated on September 28th, 2014 at 10:10 pm
Contents
- The value proposition is not clear
- Form’s length is inappropriate
- Landing page isn’t attuned for mobile
- Leads aren’t directed to a thank you page after filling out the form
- An un-customized submit button
- No or an irrelevant image on the landing page
- Too many things on the landing page
- Not testing the landing pages
- Watch DSIM Trainees Celebrating Last Day of Batch
The value proposition is not clear
You can accomplish it many ways such as by updating the image on the landing page to reveal what’s inside the offer, giving a clear idea about your offer through the headline or by adding a more descriptive copy.
Besides, if you want to confirm if the value proposition of your landing page won’t take time to be figured out by the customers, you can take suggestions from others in your office or may be your current customers asking them what have they would done with the offer , and make alterations accordingly.
Just like the long form can be frustrating for the visitors short forms can be for you as you will of course be getting leads but unqualified due to the lack of some crucial information for sales team to start the conversation with your leads.
Besides, make sure you are using smart forms or progressive profiling to make the task easier for the visitors as the next time they redeem any of your offers they won’t have to fill same fields again. So, you can maintain your form lengths and gather all crucial information easily.
Landing page isn’t attuned for mobile
Leads aren’t directed to a thank you page after filling out the form
Thus, make sure you have a Thank you to which visitors get redirected after submitting their information. It will not only give them the best experience possible but also an opportunity to you to extend another offer to them. So, don’t make such silly mistakes and miss out on more traffic, leads, and customers.

No or an irrelevant image on the landing page

However, if the image is not relevant to your offer and is telling a wrong story it will neither help your visitors nor you with anything. The idea behind putting an image on landing page is to illustrate what’s there in the text, make sure it’s getting accomplished.
Too many things on the landing page
Not testing the landing pages

I know you were not doing it intentionally; it is just that you perhaps didn’t think about it. However, now when you know the about the mistakes that you were making with landing pages, it must have been clear to you that why in spite of all your efforts your landing pages were not converting as per your expectations. So, stop making these mistakes and see a great hike in conversions. It’s never too late to walk on a path that is destined to your destiny than going on a wrong track.
Learn from real practitioners not just trainers.